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Lessons From 360i’s Marketing Leadership Summit: Personal Power

Personal power comes from your personal qualities, who you are as an individual regardless of your job, your money or your name. Arguably, personal power is the most innate but the most difficult to recognize and wield. Last week, 360i held its eleventh annual Marketing Leadership Summit, a day of inspiring programming that brought together […]

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The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates

As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses. From small updates like tweaking the Facebook News Feed algorithm to platform-changing features like Instagram Stories, we saw three key trends emerge […]

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SXSW PanelPicker: Cast Your Vote to Help 360i Take the Stage

It’s August, but SXSW is already upon us! The 2017 SXSW PanelPicker is now open for community voting and anyone can weigh in on which sessions they want to see hit the stage in Austin, this March. This year, we’re excited to have three panels in the running that we think you’ll love. Our panel topics […]

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#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity

Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel discussion, moderated by 360i’s SVP of Influencer Marketing Rebecca McCuiston, the four influencers hit on some of the industry’s most challenging pain points: authenticity, ever-changing […]

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What the New Instagram Stories Feature Means for Marketers

Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular feature (disappearing content) to create a centralized hub for all image and video sharing. Knowing that Instagram has to compete with other platforms for user attention and that unique […]