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Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How […]

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Using Social Data to Inform Your Holiday Communications Strategy

Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually […]

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Sarah Hofstetter Inducted into Advertising’s AAF Hall of Achievement

Yesterday, 360i CEO Sarah Hofstetter was inducted into the AAF Advertising Hall of Achievement, as part of the class of 2014. Sarah joins one of advertising’s most distinguished groups in receiving the industry’s premier award for outstanding leaders age 40 and under who are making a significant impact in the industry and in their communities. […]

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Nestle USA Adds 360i to Agency Roster

We are thrilled to share that Nestlé USA has named 360i its Digital AOR for brands Lean Cuisine, Skinny Cow, Coffee-Mate and part of the Nestlé Waters North America Business. In a statement to Advertising Age regarding Nestle USA’s agency selections, Chris Padgett, VP of digital marketing at Nestlé USA said: “Our decision to award the […]

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Toyota Focuses on Engaging Parents in Year Two of TeenDrive365

This week Toyota, in partnership with 360i, is introducing new TeenDrive365 resources that further emphasize the critical role parents play in helping keep teens safe behind the wheel. The ongoing effort was built on the insight that parents are the number one influence on how their teenager will behave behind the wheel – and while […]