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Digital Marketing & Social Media Blog

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360i

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Ad Age Touts Clinique’s ‘Fresh Start’

360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique […]

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Hanes Taps Vine Star Logan Paul for X-Temp Campaign

Vine celebrity Logan Paul turned his penchant for creating six-second videos into a career – and now he’s turning Millennials on to Hanes’ new line of X-Temp products. For this summer’s product launch, Hanes found a perfect partner in Paul, who has described his short-form video content as “quality, clean and energetic.” At Just 19 […]

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AutoTrader.com Enlists Overly-Attached Girlfriend for New Campaign

She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for AutoTrader.com to help the brand reach a younger generation of car buyers. And she’s just as creepy – err, enthusiastic – as ever. Morris is the centerpiece for AutoTrader.com’s “#MyCarMyWay” digital spot, in […]

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360i Picks Up Cannes Lions for Oscar Mayer & #Mamming Social Good Project

360i has won two Cannes Lions Awards – one Silver and one Bronze – for work on behalf of Oscar Mayer and for an internal passion project designed to promote breast cancer awareness. Oscar Mayer’s “Wake Up and Smell the Bacon” campaign took home a Silver Lion in the Mobile: Innovative Use of Technology category. […]

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Sarah Hofstetter Named to Advertising Hall of Achievement

We’re excited to announce that Sarah Hofstetter, CEO of 360i, has been named to the 2014 Advertising Hall of Achievement, which honors the top young advertising talent in the industry. Sarah was the only one of two agency executives to make this year’s list. The Advertising Hall of Achievement is the industry’s premier award for […]