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Digital Marketing & Social Media Blog

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360i

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SXSW

SXSW Recap: A Report on the Best of SXSW Interactive 2015

Hot off the press is our SXSW Recap – a comprehensive report of the best of SXSW Interactive 2015. This year, brands continued to stand out with relevant, entertaining activations that in many cases provided utility to conference goers. Nontraditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. This recap gives an overview […]

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Miracle-Gro Celebrates the First Day of Spring with #Springmoji Garden

Spring has officially arrived, which means it’s time to get outside and to start growing. To celebrate the first day of spring, 360i client Miracle-Gro is creating a first-of-its-kind #springmoji garden, designed to get consumers excited about planting, regardless of their current weather conditions. The effort will enable fans to help Miracle-Gro create the world’s […]

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Jameson Celebrates St. Patrick’s Day with #LongLivetheShot

Whiskey, anyone? In honor of St. Patrick’s Day this year, 360i client Jameson is spreading Irish cheer digitally with its “Long Live the Shot” campaign – raising a shot glass to the bartenders and people who celebrate the holiday. The campaign is running in cities across the nation including NYC, Chicago, Austin, Dallas, Houston, Los […]

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360iU: Q&A Event with Renowned ‘Mad Man’ Stuart Elliott

Our in-house education arm, 360iU, recently welcomed former New York Times “Mad Man” Stuart Elliot to the agency to discuss his storied career as a journalist following and covering the advertising industry for over 35 years. During a Q&A with 360i CEO Sarah Hofstetter, Stuart shared his perspective on following advertising through two decades of […]

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How Marketers Can Use Data to Power SEM Efforts

Since pay-per-click programs first launched in the mid-1990s, Search Engine Marketing (SEM) has been an effective way for marketers to connect with consumers who are actively seeking out a brand’s services or products. However, as search demand has grown, factors like costs, management complexities and competition have significantly increased. To overcome these challenges, tools and […]