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Digital Marketing & Social Media Blog

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360i

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Pinterest’s Promoted Pins Update Preps the Platform for Monetization

Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the […]

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Global Twitter Trends: South Korea

We’re excited to share a new research paper from 360i’s Insights & Planning group, entitled “Global Twitter Trends: South Korea.” This whitepaper is the last of a multi-part series in which we explore the social media habits of three emerging global markets: Brazil, India and South Korea. It follows a 2014 report that compared Twitter habits in India. Just three […]

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Fisher-Price Celebrates Motherhood with #TheMOMMYs

Just in time for Mother’s Day, client Fisher-Price is giving people a different way to show appreciation for Mom with #TheMOMMYs  – a global parenting awards ‘festival’ honoring Moms around the world for being, well, Moms. In a departure from Mother’s Day gifts that celebrate moms with cards, flowers and jewelry, Fisher-Price is authentically celebrating […]

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Now Available On Demand: Canon’s ‘Bending The Light’ Documentary

This week Canon U.S.A. (client) is releasing its feature-length documentary Bending the Light on Vimeo video-on-demand. The film directed by veteran filmmaker Michael Apted – director of the Up series, Gorillas in the Mist, and The World is Not Enough – is a celebration of the craft of visual imaging, and explores the relationship between […]

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New Orleans Tourism Portrays Endless Possibility in Latest Campaign

Client New Orleans Tourism Marketing Corporation (NOTMC) recently launched a national integrated marketing campaign to showcase the city as a unique, one-of-a-kind experience. The digital first campaign expands on NOTMC’s “Follow Your NOLA” campaign to elevate the city’s appeal across TV, radio, native content, influencer marketing, mobile and live events to attract culturally-minded travelers known […]