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Digital Marketing & Social Media Blog

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360i

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Lean Cuisine Shifts the Conversation Around Weight via #WeighThis

Nestlé’s Lean Cuisine (client) is embarking on a rebrand to shift the company from its diet roots to a modern health and lifestyle brand. In its recently launched social campaign #WeighThis, in partnership with 360i, Lean Cuisine is striking up a conversation around weight, encouraging women to “weigh something that matters.” The effort includes a short video of women […]

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360i Innovation Strategist Fitz Maro Recounts Cannes Lions Experience

360i Innovation Strategist and winner of the Campaign US “Fearless Thinker” contest Fitz Maro touched down in the French Riviera one week ago to attend this year’s Cannes Lions Festival of Creativity. With two notebooks, and functioning off only a few hours of sleep each night, he shared a first-timer’s account of our industry’s largest annual […]

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360i Launches Crisis Management Practice & Technology for Marketers

Social media and the dominance of social sharing have changed the landscape of crisis and brand reputation management. Now that a majority of Americans have smart phones with video cameras and Internet access in their pockets, a crisis can be spawned – and a brand reputation put in jeopardy – with the click of a […]

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A&E Network Gives Viewers More Ways to Participate in Critics’ Choice TV Awards

Television’s best and brightest convened for the fifth annual Critics’ Choice TV Awards at the Beverly Hilton in Los Angeles. For the event, client A&E Network introduced new ways for fans to interact, including allowing them to #TweetaDrink to celebs and vote for the “Most Binge-Worthy” Award for the first time. The new experiences build on […]

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Oreo Debuts New S’mores Flavor in Quirky, PSA-style Videos

360i client Oreo is bringing the magic of the summer campfire to the everyday, with its new twist on the classic cookie – S’mores Oreo flavored cookies. To promote the Memorial Day product release, Oreo launched a tongue-in-cheek PSA campaign illustrating the great lengths people will go to for the treat – like building campfires at […]