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360i Summit: Reimagine Behavior with Charles Duhigg

This post marks the first of our event content series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) Everything,” […]

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Twitter’s Buy Now Card: Buying & Selling on the Platform

Twitter recently announced that it has opened up its Buy Now card feature for general availability testing, creating more opportunities for marketers to connect awareness and sales. Previously, only a small percentage of U.S. users were receiving the Tweets from a select group of test partners. The Buy Now card, which originally debuted in early […]

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Twitter ‘Moments’ Takes Visual Storytelling to the Next Level

Twitter’s exciting new platform feature, Moments, turns popular topics into a collection of visually engaging curated content. The goal of Twitter Moments is to seamlessly aggregate tweets, photos, videos and GIFs from engaging topics, such as life events or breaking news stories, so that users can easily discover the highlights of popular conversations as the […]

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Bravo Invites Fans to Enter to Win the Ultimate Snow Day for Après Ski

Remember when snow days meant staying in all day, bundled up on the couch watching movies and eating junk food? To celebrate the premiere of its new docu-series, Après Ski, which brings winter sports and luxury experiences to the next level for visitors in Whistler, British Columbia, Bravo (client) invited companies and their employees to […]

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Google Customer Match: One Step Closer to Consumer-Based Targeting

Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch marks the first time that Google will allow advertisers to target audiences based on first-party CRM data and aligns with tools like Custom Audiences, which have led to big […]