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Digital Marketing & Social Media Blog

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360i

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Twitter Bolsters Ad Product with a Nod to SEM

Last week, Twitter announced expanded search options for advertisers – and for marketers who are well-versed in standard search engine marketing practices, they will seem quite familiar. When utilizing Promoted Tweets in search, brands can now select from three different match type options: broad match, phrase match and basic keyword match. There’s also a new ...

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#MemeMakers: Q&A with Humans of New York Creator Brandon Stanton

Simple self-publishing tools and the power of sharing have propelled a new crop of influencers from anonymity to Internet fame. In the BuzzFeed era, smart, socially-powered ideas spread fast. Pair a clever hook with a quick reflex and you’ve got yourself a meme. To explore this growing trend, we’re taking a closer look at the ...

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Corporate Twitter Wars: When Brands Banter, Consumers Win

Watching celebrities and talking heads duke it out publicly via social media has become a sometimes ugly (but most of the time hilarious) spectator sport that is commonplace in today’s digital age. With “Twitter wars” breaking out left and right, it’s hard to ignore the growing trend – and lately, more and more brands are getting in on ...

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How to Evolve Copywriting for Social Media

Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are ...

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How NBC Used Digital PR to Drive Record Olympics Tune-In

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we ...