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What We Learned Listening to 100 Moms on Twitter for a Year

For many marketers, moms present a unique and powerful audience. They are often the decision-makers when it comes to family purchases, and they also happen to be very active in social media, particularly on Twitter. Our insights team tapped into Mom’s penchant to better explore what makes Mom tick – so brands can better understand […]

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What’s Buzzing: TV Playlists, Snapchat’s $3B Offer & More

This week’s top stories included Snapchat spurning Facebook’s $3 billion offer, significant platform updates from Twitter, YouTube and Pinterest, and a first-of-its-kind Spotify partnership from BRAVO. Find out more below and check out some of our other blog entries this week in the recap at the bottom of this post. Snapchat Holds Out on Facebook’s […]

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What’s Buzzing: Google Helpouts, FB Redesigns & More

After an announcement earlier this year, Twitter’s IPO hit markets Thursday morning and shares soared, with Twitter closing its first day of trading at $44.90. This week also brought news of some new Facebook features, including video autoplay in mobile Newsfeeds and “Like” and “Share” button revamps. Read on for more details and some insight […]

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What’s Buzzing: Cat Playdates, Tweet-a-Coffee & More

Twitter’s game-changing introduction of a more visual approach following an earlier announcement this year of going public was the platform’s largest feed update since its founding in 2006. This week also had us celebrating National Cat Day through “cat deliveries” brought by an Uber and Cheezburger partnership, in addition to the Starbucks Tweet-a-Coffee launch. Keep […]

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What’s Buzzing: Instagram Ads, Cheetos T.P. Tricks & More

This week, we saw two clever campaigns from Wendy’s and Cheetos that placed user-generated content front and center. We also learned more about Instagram’s much-anticipated ad product, which is encouraging brands to utilize premium, visually stimulating photography to mimic the general aesthetic of the platform. Read on to dig deeper into these and other headlines. […]