Author
Recent
360i Report on Hispanic Digital Influencers
Today, we’re launching the first in a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and ...
360i Report — YouTube’s Social Redesign
YouTube’s recent redesign represents some of the platform’s biggest changes to date, including a complete overhaul of the user interface in an effort to help people find more personally-relevant videos and to provide content creators with greater opportunities for customization and community development. The changes mark YouTube’s evolution from a broadcasting platform to a community-based ...
The Social-Music Year in Review
‘Tis the season for “best of” lists, especially in the music industry, with pundits pumping out their favorite albums and records of the year. We here at 360i’s Music Council – an in-house group created to explore the intersection of digital and music – have undertaken a similar endeavor. Through the lens of our favorite ...
Twitter Rolls Out Self-Service Ad Platform
Twitter recently announced that a self-service advertising platform is being gradually rolled out to advertisers in what is expected to be a huge step in revenue generation for the company. Brands will simply need to store a credit card rather than working directly through a sales rep to launch campaigns. The social media giant hopes ...
Why Pinterest Is Like No Other Social Network
Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in May to 3.3 million in October, meaning traffic increased for this site sevenfold in five months alone. Beyond its impressive growth over ...