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Digital Marketing & Social Media Blog

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360i

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360iUReport

360i Releases New Report on Content Marketing

Today, we released a new report on Content Marketing. This report outlines the key pillars to content marketing and advises marketers on how they can craft and execute successful content marketing programs. Brands have always been content marketers in a sense, but with the changing digital landscape, content marketing is more important than ever. In fact, ...

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Latest Facebook-comScore Report Touts Benefit of Paid + Earned

Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid and earned media strategy. [Editor’s note: For more information, read 360i’s report on the same subject.] Understanding Paid and Earned Reach on Facebook seeks to answer the million-dollar question ...

Football - 2012 Carling Black Label Cup - Orlando Pirates v Kaizer Chiefs - FNB Stadium

Is Experiential Marketing the Future of Social Media?

For years marketers have been steadily focused on creating immersive online campaigns that make the most of opportunities for engagement. As the concept of the “share” continues to rise in importance (vs. a click or a Like, for example), inspiring audiences has emerged as a critical objective for brands. Make no mistake; this isn’t inspiration ...

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USA Network & 360i Pick Up OMMA Award for SUITS & STYLE

USA Network’s successful SUITS & STYLE campaign picked up top honors in its category at this week’s OMMA Awards. The effort – which promoted the second season of SUITS – was named Best Integrated Online Campaign among TV brands. 360i is lead social agency for USA Network. Last spring, USA Network teamed up with men’s ...

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Apple Maps & Local Search — Here’s What Marketers Need to Know

Last week, Apple released its long awaited iOS6, with several new features, the most significant of which is the new Apple Maps. Apple Maps is a native app on iOS6 that replaces the familiar and reliable Google Maps, which has been a cornerstone of Apple’s iPhone and iPad products since its release. Apple Maps marks ...