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Digital Marketing & Social Media Blog

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360i

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pasta

What’s Buzzing: Snapchat Stories, Pasta Brands Take a Stand & More

This week was filled with real-time content, a potentially game-changing feature from Snapchat and more details around Twitter’s much-anticipated IPO. Yesterday, the microblogging site announced its plans to raise up to $1 billion in a public offering. In the company’s S-1, we learned more about its financials and gained insights into user behavior on the […]

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What’s Buzzing: Yahoo! Snaps Emmys Selfies, Dorito Goes Global & More

This week, the Emmys brought us social integrations from Yahoo! TV (as well as ‘character commentary’ from our client HBO), a useful product enhancement from GoDaddy was shared and we received a whole slew of news from Google – including the introduction of a same-day delivery service in San Francisco and the announcement of a […]

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Google Unveils New ‘Hummingbird’ Algorithm

This week, Google unleashed one of its biggest algorithm updates in the company’s 15-year history. Called “Hummingbird,” the revamp will affect 90 percent of search results within Google. How big is it? “Really big,” says Google search exec Amit Singhal (via USA Today). The update allows the engine to more closely align itself with shifting […]

emmys

HBO Infuses ‘Character Commentary’ into the 2013 Emmys

By Audri Nakamura, Account Supervisor, and Caroline Tseng, Strategist at 360i Each year, the Primetime Emmy® Awards creates an environment in which TV addicts, fans and the networks are buzzing about the same thing at the same time. This means that for brands in social, it’s getting harder and harder to cut through the noise. […]

adweek

Seen & Heard at Advertising Week 2013

This Monday marked the beginning of Advertising Week in New York. Now in its 10th year, “Ad Week” (#AWX) is the world’s premiere gathering of marketing and communications leaders across brands, agencies, publishers and technologies. Here’s a quick recap of what our team has been up to so far this week: Bryan Wiener, Chairman & […]