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Digital Marketing & Social Media Blog

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4 Best Practices for BuzzFeed Sponsored Posts

BuzzFeed – dubbed “The Media Company for the Social Age” – has emerged as the preeminent place to browse the most entertaining, viral content on the web. The site is known for its ‘listicles’ (quirky articles comprised of bulleted images or GIFs) but it has also been building out a robust editorial arm that covers […]

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USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]

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Secrets from One of the World’s Top Vine Influencers, Meagan Cignoli

As marketers, it’s necessary to stay on the pulse of new social platforms in order to remain top of mind when reaching fans and potential consumers. In addition to establishing brand profiles within emerging platforms, social influencers can also lend brands authenticity and credibility within up-and-coming spaces. As new platforms emerge, so do new influencers […]

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#Finally: Hashtags Arrive at Facebook, Unlocking a New Arena for Public Chatter

Six months after being named ‘word of the year,’ the hashtag is coming to Facebook. Yesterday, Facebook announced the first in a series of new features that will make it easier for its users to carry on public conversations – beyond their circle of ‘friends’ – within the platform. This marks a significant shift, as Facebook […]

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Hanes Launches New Digital Campaign: ‘Soften the Blow’

Destruction videos are all the rage in the digital space, so when Hanes sought to promote its new super soft ComfortBlendTM line of T-shirts, socks and boxer briefs, it wanted to leverage the phenomenon to show how its ultra-soft apparel can “soften the blow” for most any type of physical destruction. That’s when we created and […]