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Digital Marketing & Social Media Blog

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360i

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Startup Outlook Issue 3: Spotlight on Greycroft Partners

Our third issue of the Startup Outlook report is now available. 360i’s Startup Outlook is designed to help brands better evaluate opportunities with emerging platforms. Each month, we evaluate five new startups – and this month’s featured companies hail from the portfolio of Greycroft Partners, a leading venture capital firm. Download Startup Outlook Issue 3 ...

[REPORT] Best Practices for Advertisers as Mobile Search Soars

After years of promise, search has officially moved beyond the PC and laptop. Our latest 360iU report, Search Beyond the PC, explores how accelerating mobile and tablet search growth is inspiring marketers to adapt their search strategies to reach a new generation of always-on, on-the-go searchers. In Q2 2012, mobile devices and tablets comprised 14 ...

The Fancy: Meet the First Social Network to Turn Desired Items into Acquired Items

It’s been a big week over at The Fancy. The red hot social sharing startup just celebrated notching its one millionth user and launched an affiliate program that is helping further its mission to do what chief rival Pinterest cannot — and that’s generating revenue from shares. Image via Fast CompanyAs Pinterest continues to build momentum and ...

Facebook Rumor Leaves Brands Wanting More: What Would ‘Want’ Mean for Social Commerce

With the Facebook rumor mill constantly churning, it can be difficult to separate veracity from speculation. But recently, there was one leaked rumor that caught the attention of marketers and agencies across the board – the promise of a “Want” button, which of course would hold the key to helping Facebook turn engagement into sales. ...

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Turning Views into Chews: Dentyne Launches Eccentric Split2Fit Shorts to Promote New Pack

Dentyne recently launched its new Split2Fit pack and partnered with 360i to help educate consumers on the new packaging while building awareness with socially savvy twenty-somethings – specifically showing them that the Split2Fit pack splits to fit almost anywhere. We looked for a way to introduce the new pack in a way our consumers will ...