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Digital Marketing & Social Media Blog



LainaMorris Enlists Overly-Attached Girlfriend for New Campaign

She’s baaaack. YouTube star and beloved Internet meme Laina Morris (a.k.a. “The Overly Attached Girlfriend”) is starring in a new campaign for to help the brand reach a younger generation of car buyers. And she’s just as creepy – err, enthusiastic – as ever. Morris is the centerpiece for’s “#MyCarMyWay” digital spot, in […]

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360i Picks Up Cannes Lions for Oscar Mayer & #Mamming Social Good Project

360i has won two Cannes Lions Awards – one Silver and one Bronze – for work on behalf of Oscar Mayer and for an internal passion project designed to promote breast cancer awareness. Oscar Mayer’s “Wake Up and Smell the Bacon” campaign took home a Silver Lion in the Mobile: Innovative Use of Technology category. […]


Sarah Hofstetter Named to Advertising Hall of Achievement

We’re excited to announce that Sarah Hofstetter, CEO of 360i, has been named to the 2014 Advertising Hall of Achievement, which honors the top young advertising talent in the industry. Sarah was the only one of two agency executives to make this year’s list. The Advertising Hall of Achievement is the industry’s premier award for […]


What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]


How Brands Can Leverage Internet Celebrities for Social Video

Internet celebrities have been around since the early years of the web – but more recently, online video stars are emerging en masse thanks to the rise of new social video services (like Vine and Instagram Video) and a push from more-established platforms to elevate individual content creators (see: YouTube’s new ad campaign). How big […]