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Integrity & Influencer Marketing: Why the Need for Digital Disclosure is Greater Than Ever
The rise and proliferation of social media has changed the playing field of public relations forever. For most brands today, reaching the right online influencers is just as important as reaching the right media outlets. But whereas the lines of ethical boundaries for traditional journalists are relatively clear, the online space is much more nebulous. ...
Our own Emily Garvey named to BuddyTV’s Top 5 Digital Publicists of 2011
BuddyTV, one of the biggest TV portals, recently honored 360i publicist Emily Garvey for her outstanding work in Digital PR. The BuddyTV 2011 Top Publicist Award recognizes top social media and PR professionals who excel in transitioning traditional PR to the new digital landscape.
7 SXSW Panels from 360i & Friends [VOTE NOW]
SXSW Interactive is one of the most celebrated new media conferences of the year, with more than 2,500 sessions currently competing for a spot at the show. The SXSW PanelPicker plays a significant role in determining the programming for this highly competitive event – and it is now open for public voting. This year, we’re ...
Tweeting the Tremor: How a 5.8 Magnitude Quake Felt in 140 Characters
Up and down the East Coast yesterday afternoon, people reacted with shock and disbelief at the first sizable earthquake the area had seen in nearly a century. The event emphasized the hyper-connectivity of today’s world and the ability of news and commentary to spread nearly instantly via social channels. Beyond the obvious use case of ...
Mobile Social Commerce — A Report from 360i
Today we’ve released the sixth and final report in our summer social commerce series. This POV focuses on Mobile Social Commerce – an emerging arena that holds tremendous opportunities for brands to become first-movers in the space. As a reminder, you can read and download our previous five reports here on the blog, or at http://360i.com/insights. Steve ...