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Digital Marketing & Social Media Blog

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360i

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Bow Down: 3 Moves Brands Should Steal from Beyoncé

Beyoncé knows how to create buzz. Since the end of 2012, she’s already inked a multimillion dollar endorsement deal, headlined the Super Bowl halftime show (some say she even caused the blackout) and circulated a new single via music startup, Soundcloud, which has garnered 3 million plays in less than a month. Behind these milestones […]

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Nielsen Study Confirms: Yes, Tweets Do Drive Tune-In

A new study by Nielsen and SocialGuide has confirmed something many of us in social media have long held sacred: Twitter is kind of a big deal when it comes to television marketing. It should come as no surprise that the more people that are talking about a show, the more likely its ratings are […]

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Applying Tina Roth Eisenberg’s ‘Rules to Live By’ to Content Marketing

SXSW has come and gone (read 360i’s SXSW Hotsheet to get the full rundown) – and besides the epic Macklemore and Lewis performance, there are only a few presentations that remain top of mind. One of the few that continues to resonate for me is the keynote from Tina Roth Eisenberg, the Brooklyn-based design virtuoso […]

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5 Startups that Stole the Show at SXSW 2013

Welcome to the SXSW Interactive edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the startups that made headlines at this year’s SXSW Interactive conference, where tens of thousands of marketers convened in Austin for a first-hand look at the companies that are […]

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Vote 360i to Make the Stage at Internet Week 2013

The digital habits of Millennials are infinitely different from those of the generations before them – meaning they call for an entirely unique marketing approach. We’ve been continuously exploring and identifying ways to best engage Millennials on behalf of our clients. Most recently, we issued a report last month that tapped into the digital habits […]