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Digital Marketing & Social Media Blog

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360i

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culturehack

How Agencies Can Hack Culture for Brand Insights

Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at the table nods in agreement. Culture! Yes. Important. Check. Two weeks later, only vague (if any) traces of cultural understanding can be found in the DNA of the work. […]

replicator 2x

5 Hardware Startups to Watch — Startup Outlook CES Edition

Welcome to the first 2013 edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the Consumer Electronics Show (CES), where thousands of marketers were among the mob of 150,000 participants converging in Las Vegas to experience the latest in technology and media. While […]

HRB_DreamFund

H&R Block Social Sweeps Makes Refund Dreams Come True

Have a dream and a Facebook account? You could claim up to $20,000 from H&R Block this tax season. In January, 360i client H&R Block launched its first ever Dreamfund Sweepstakes to raise awareness of its At Home® tax preparation software. H&R Block is a known name in the tax game – especially when it comes […]

TheFaceCast

Oxygen Marks Reality TV First with ‘The Face’ Google+ Hangout

To promote the premiere of Oxygen’s newest supermodel competition series, “The Face,” the network is hosting a Google+ Hangout with the series’ stars – who just so happen to be some of the most famous “faces” around. The Feb. 6 event marks the first live Google+ Hangout broadcast during a reality show. “The Face” features aspiring […]

Oreo_blackout

How Oreo Won the Social Media Bowl with a Single Piece of Content

Amid the tens of thousands of re-tweets and mentions of our client Oreo last night, there was this gem: “The lights went out and a new era in advertising was born.” Last night wasn’t the first time a brand had employed a real-time approach, but perhaps for the first time people could truly grasp its […]