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Digital Marketing & Social Media Blog

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360i

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How Oreo Won the Social Media Bowl with a Single Piece of Content

Amid the tens of thousands of re-tweets and mentions of our client Oreo last night, there was this gem: “The lights went out and a new era in advertising was born.” Last night wasn’t the first time a brand had employed a real-time approach, but perhaps for the first time people could truly grasp its […]

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Report: YouTube to Introduce Paid Subscriptions

YouTube, the most popular video-sharing destination on the web, rose to prominence thanks to its vast library of free video content. According to Ad Age, the platform is planning to shake things up this spring by introducing paid subscriptions for some of its channels. For marketers this comes as no surprise, as YouTube has been […]

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360i Ranked #2 Agency in the U.S. on Ad Age’s 2013 A-List

We’ll toast to that. Ad Age has ranked 360i the #2 agency in the country – and top-ranked digital shop – as part of its annual A-List issue. We are incredibly honored by this distinction and proud of our entire team for this accomplishment. This is the third year in a row that 360i has made […]

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How to Use the CES Marketer Matrix

The Consumer Electronics Show, with its 150,000 attendees and miles of exhibit space, is overwhelming for anyone – even people who have been going for decades. Brand marketers have been paying attention relatively recently and joining in recent numbers, and it can be particularly tough to process what’s relevant for them. To help with that, […]

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Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”

This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine conversion likelihood and other results for a large sports retail client. Today, that matrix forms the basis of the digital agency’s predictive bidding platform and helps inform a third […]