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360i Report on Social Shopping Sites
Today we bring you the second report in our social commerce series, which analyzes the evolving role of social media along the purchase process. This POV on Social Shopping Sites focuses on how people are socializing the shopping experience in online spaces. As the social web has matured, the shopping experience has moved online, with ...
3 Actionable Insights from #Fashion140
This week, 360i joined fashionistas and social media pros at the Fashion 140 conference to discuss and dissect the changing world of fashion in digital and social media. With blogs, Twitter, Facebook, social shopping websites and Tumblr allowing for real time updates and instant access to the latest news and trends, fashion companies are constantly adapting the way they engage their consumers.
360i Launches Social Commerce Series with Report on Facebook Commerce
Today we are launching a new POV series on social commerce, which analyzes the evolving role of social media along the purchase process. In the context of the purchase funnel, social media tends to work best at generating awareness and interest, influencing consideration and preferences and then harnessing consumers’ post-purchase enthusiasm by tapping into their advocacy. As social technologies become more robust, and consumers tap into social media as a routine part of everything they do online and offline, there are new opportunities to translate social currency into hard currency.
[Case Study] USA Network Taps Reddit to Promote “The Fall of Sam Axe”
Last week, 360i and USA Network launched a promotion for “The Fall of Sam Axe,” which premiered Sunday night on USA. The film is a prequel to the current hit series “Burn Notice.” Image via USA Network Armed with insights into the passionate fan base of the film’s star, Bruce Campbell, 360i took a unique ...
Insights Reveal Opportunities for Brands to Reach Hispanics via Group Texting
Group texting is having a moment. Apps like GroupMe, Disco and Beluga (recently acquired by Facebook) are exploding in popularity, and brands are quickly following suit. In fact, MTV and Oxygen have already joined the conversation by creating sponsored communities within GroupMe and facilitating fan connections.