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Digital Marketing & Social Media Blog

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What’s Buzzing: Instagram Ads, Vine TV Spots & More

Today’s edition of “What’s Buzzing” highlights brands that are staying relevant through inter-brand conversations and amplifying the impact of traditional campaigns through social media. As Vine and Instagram duke it out for consumer attention, brands are leveraging the platforms by building them into other forms of media and tapping into their most influential users. Read […]

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What’s Buzzing: Social-Informed DOOH, Tweet-Stamped Tacos & More

Labor Day has unofficially marked the end of summer and the beginning of the fall season. Today, in our new “What’s Buzzing” series, we’re counting down the top social media stories that made headlines during this first week of the fall season – from social-by-design campaigns and businesses to new features in the Facebook News […]

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Using Context & Objectives to Gauge Success on Facebook

In an effort to compel users to take action, Facebook updated its algorithm last year by personalizing the News Feed to serve relevant content, specific to each user. This urged marketers to optimize and tweak their content strategies while reevaluating which metrics were most important to a brand’s health on the platform. The goal became […]

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4 Best Practices for BuzzFeed Sponsored Posts

BuzzFeed – dubbed “The Media Company for the Social Age” – has emerged as the preeminent place to browse the most entertaining, viral content on the web. The site is known for its ‘listicles’ (quirky articles comprised of bulleted images or GIFs) but it has also been building out a robust editorial arm that covers […]

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USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]