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Digital Marketing & Social Media Blog




Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is that Facebook has entered a new terrain where ...

#SMW12: Using Community to Empower & Excite

Last night we had the pleasure of co-hosting the “Using Community to Empower & Excite” panel for Social Media Week with the #CMMeetup team. We heard from a range of community managers speak about their experiences inspiring conversations and engagement across communities of varying sizes and types. Panelists included: Jessica Lawrence, Managing Director of NY Tech Meetup Veronica Chan, ...

7 Things We Learned in ‘The Mobile-Social Living Room’ at #SMW12

Today marks day one of Social Media Week, a global conference taking place simultaneously in 12 cities worldwide. We’re excited to participate once again this year through five events taking place in New York over the course of the week. Our first event, held at the Hearst Tower, centered on the much-buzzed about topic of ...

Navigating Where There Are No Roads: 360i CEO Bryan Wiener Addresses Newhouse School

Bryan Wiener, CEO of 360i, addressed students at Syracuse University’s S.I. Newhouse School of Public Communications on Feb. 8. The talk centered on how today’s rapidly evolving landscape requires marketers to “navigate where there are no roads” and seize opportunity out of chaos. Earlier this week the Newhouse School and 360i announced a partnership to ...

360i Report on Twitter’s Enhanced Brand Pages

Yesterday, Twitter launched an interface redesign with enhanced Brand Pages. The update provides a more dynamic environment in which brands can form meaningful connections with their audience and emphasize unique brand identity within the platform. Enhanced Brand Pages are now available to brands that are spending the required $25,000 a month on Twitter media. Brands who meet ...