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Digital Marketing & Social Media Blog

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360i

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ios7

What’s Buzzing: Twitter’s IPO, Real-Time Spots Come to Late Night & More

This week, the digital world brought us big news from Twitter, socially-centric TV spots from Lexus and Late Night with Jimmy Fallon and Apple’s much-anticipated iOS7 update. And here at 360i, we held our 8th annual Marketing Summit, which welcomed speakers from leading brands and all the major digital platforms. You can read the full […]

subway

SUBWAY® Selects 360i as Global Social AOR

We’re excited to announce that SUBWAY® has selected 360i as its global social agency of record, following a competitive review. SUBWAY is the world’s largest QSR by number of locations and third largest by revenue. In our new role as social AOR, SUBWAY has tapped us to develop and execute the brand’s overall social strategy, […]

dunkin

What’s Buzzing: Instagram Ads, Vine TV Spots & More

Today’s edition of “What’s Buzzing” highlights brands that are staying relevant through inter-brand conversations and amplifying the impact of traditional campaigns through social media. As Vine and Instagram duke it out for consumer attention, brands are leveraging the platforms by building them into other forms of media and tapping into their most influential users. Read […]

doritos-locos-shell-hed-2013

What’s Buzzing: Social-Informed DOOH, Tweet-Stamped Tacos & More

Labor Day has unofficially marked the end of summer and the beginning of the fall season. Today, in our new “What’s Buzzing” series, we’re counting down the top social media stories that made headlines during this first week of the fall season – from social-by-design campaigns and businesses to new features in the Facebook News […]

boost-your-facebook-engagement

Using Context & Objectives to Gauge Success on Facebook

In an effort to compel users to take action, Facebook updated its algorithm last year by personalizing the News Feed to serve relevant content, specific to each user. This urged marketers to optimize and tweak their content strategies while reevaluating which metrics were most important to a brand’s health on the platform. The goal became […]