Google has begun testing a new paid search ad unit, called Media Ads, which are expandable video units that are guaranteed to appear at the top of the results page. The new units are currently only available to movie studios (360i is a test partner).
The 21st Century Mobile Mom Report published last week by BabyCenter sheds some light on smartphone usage among mothers — and to marketers looking to reach mom on her mobile device, that light is bright and shiny.
We’re excited to announce that Oscar Mayer and 360i have won an Internet Advertising Competition Award for the Good Mood Mission Facebook application. Oscar Mayer’s app, which promotes doing and sharing good deeds, was named an Outstanding Social Media Campaign in the Consumer Goods category.