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Google Launches Expandable Video Units; Early Partners Include Universal Pictures & 360i
Google has begun testing a new paid search ad unit, called Media Ads, which are expandable video units that are guaranteed to appear at the top of the results page. The new units are currently only available to movie studios (360i is a test partner).
Consumer Insights: How Do Women Talk About their Moments of Indulgence Online?
When is it ever enough to indulge in a piece of chocolate cake or to watch an episode of the “Real Housewives?” It needs to be shared with people too! Women use the Internet to communicate (according to comScore “56 percent of adult women say they use the Internet to stay in touch with people”) and that includes talking openly about their indulgences on platforms like Facebook and Twitter.
Smartphone-Addicted, App-Happy & Social – How Should Your Brand Reach Mobile Moms?
The 21st Century Mobile Mom Report published last week by BabyCenter sheds some light on smartphone usage among mothers — and to marketers looking to reach mom on her mobile device, that light is bright and shiny.
What Every Marketer Needs to Know About Google +1 – A Report from 360i
Yesterday, Google announced the launch of an enhancement to their search offering that for the first time incorporates social influence as a determining factor for paid and natural search rankings. Currently in pilot, Google +1 allows consumers to mark preferred listings and passively share results with friends. There are many complexities and potential ramifications that come with this, and in our latest POV we outline how +1 works from a consumer perspective, in addition to how it might affect your media and SEO strategies.
Oscar Mayer & 360i Win IAC Award for ‘Good Mood Mission’ Facebook App
We’re excited to announce that Oscar Mayer and 360i have won an Internet Advertising Competition Award for the Good Mood Mission Facebook application. Oscar Mayer’s app, which promotes doing and sharing good deeds, was named an Outstanding Social Media Campaign in the Consumer Goods category.