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Digital Marketing & Social Media Blog

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360i

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5 Startups that Stole the Show at SXSW 2013

Welcome to the SXSW Interactive edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the startups that made headlines at this year’s SXSW Interactive conference, where tens of thousands of marketers convened in Austin for a first-hand look at the companies that are […]

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Vote 360i to Make the Stage at Internet Week 2013

The digital habits of Millennials are infinitely different from those of the generations before them – meaning they call for an entirely unique marketing approach. We’ve been continuously exploring and identifying ways to best engage Millennials on behalf of our clients. Most recently, we issued a report last month that tapped into the digital habits […]

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@Dens Talks Data, Discovery in ‘Future of Fsq’ Session

When I arrived at the Austin Convention Center to hear Dennis Crowley (founder of Foursquare) speak about the future of location, I instantly checked into to the event from my Foursquare account. I figured this was fitting for obvious reasons, but I wasn’t expecting to be greeted with a special notification wishing me a happy […]

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Oreo Takes the Stage at SXSW with Grab, Guess & Go

To help Millennials visualize the mobility of Oreo’s new “Grab & Go” packs in the most dynamic way possible, we’ve launched a fun and unique “Grab, Guess & Go” interactive display at SXSW Interactive in Austin. We’re using an interactive green screen and the instant photo sharing of Instagram to digitally transport Oreo snackers – […]

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SMW13 Session Recap: Content Marketing Bootcamp for Brands

Earlier this week, a crowd gathered at our TriBeCa offices to talk about content marketing. In 2012, “content marketing” was one of the most used buzzwords, yet many marketers admit they don’t quite understand what it means or what they should be doing about it. While content strategies should be unique to brands, factoring in challenges […]