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Digital Marketing & Social Media Blog




Why Pinterest Is Like No Other Social Network

Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in May to 3.3 million in October, meaning traffic increased for this site sevenfold in five months alone. Beyond its impressive growth over ...

Cyber Monday a Success, But Many Complain That They Can’t Find Deals

Last Sunday, online buzz about Cyber Monday overtook Black Friday chatter (based on volume of conversations), reflecting a marked transition from brick-and-mortar shopping conquests to digital deal-seeking by consumers over the course of the weekend. Source: 360i analysis of the social media landscape conducted in November 2011 for data spanning November 21-28, 2011 By all ...

[INFOGRAPHIC] The State of Social Commerce

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The New Era of Online Listening — a 360i Report on the Evolving World of Consumer Insights

Today, we published a report on The New Era of Online Listening. Over the past few years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research methodology, adopted by many brands across industry verticals. But with ...

Google Signed-In Users Get Encrypted Search (HTTPS) as Digital Marketers Feel the Impact

Google recently switched on encrypted search by default for any user logged in to a Google Account (Gmail, Picasa, Google+ Google Analytics, etc.). Google’s objective in doing so is to better safeguard the privacy of its users as they perform searches on Google. With encrypted search activated, search queries and search traffic is encrypted (using the industry ...