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Digital Marketing & Social Media Blog

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360i

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Report: YouTube to Introduce Paid Subscriptions

YouTube, the most popular video-sharing destination on the web, rose to prominence thanks to its vast library of free video content. According to Ad Age, the platform is planning to shake things up this spring by introducing paid subscriptions for some of its channels. For marketers this comes as no surprise, as YouTube has been […]

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360i Ranked #2 Agency in the U.S. on Ad Age’s 2013 A-List

We’ll toast to that. Ad Age has ranked 360i the #2 agency in the country – and top-ranked digital shop – as part of its annual A-List issue. We are incredibly honored by this distinction and proud of our entire team for this accomplishment. This is the third year in a row that 360i has made […]

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How to Use the CES Marketer Matrix

The Consumer Electronics Show, with its 150,000 attendees and miles of exhibit space, is overwhelming for anyone – even people who have been going for decades. Brand marketers have been paying attention relatively recently and joining in recent numbers, and it can be particularly tough to process what’s relevant for them. To help with that, […]

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Ad Age Q&A: 360i’s Kevin Geraghty Says “Data Science is Not Voodoo”

This article was originally published in Advertising Age. About two years ago Kevin Geraghty and his analytics team at 360i developed an intricate keyword matrix to help determine conversion likelihood and other results for a large sports retail client. Today, that matrix forms the basis of the digital agency’s predictive bidding platform and helps inform a third […]

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360i President Named to Ad Age’s 40 Under 40 List

We’re thrilled to announce that Sarah Hofstetter, President of 360i, has been named to Advertising Age’s 40 Under 40 List. Sarah has been with 360i for more than eight years, during which time she has built the agency’s brand strategy, social marketing and emerging media practices from the ground up and helped lead the company […]