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Digital Marketing & Social Media Blog

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360i

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facebookscore

Facebook’s New Relevance Score Measures Content Success from 1-10

This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency […]

oreoredvelvet

‘Feel the Feelings’ in Oreo’s Valentine’s Day Effort for #RedVelvetOreo

This Valentine’s Day, 360i client Oreo is giving everyone—especially skeptical Millennials who aren’t exactly enthusiastic about the holiday—something they can love: stories about awkward, unexpected romance. Featuring the brand’s newly released Red Velvet flavored Oreos, the campaign centers around the idea that Red Velvet seems to have a certain “effect” on people, no matter their […]

TwitterGoogle

Twitter-Google Deal Signals New Era of Search & Discovery

Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year, tweets will become visible in Google’s search results as soon as they are posted via a new direct link between Google and Twitter’s Firehose data stream. This is a […]

adage

360i is Top 3 on Ad Age A-List for 3rd Straight Year

360i has been named among the top three agencies on Advertising Age’s Agency A-List for the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led […]

Fraud

[REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the […]