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Digital Marketing & Social Media Blog

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360i

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TwitterGoogle

Twitter-Google Deal Signals New Era of Search & Discovery

Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year, tweets will become visible in Google’s search results as soon as they are posted via a new direct link between Google and Twitter’s Firehose data stream. This is a […]

adage

360i is Top 3 on Ad Age A-List for 3rd Straight Year

360i has been named among the top three agencies on Advertising Age’s Agency A-List for the third year in a row, as the No. 3 agency in the industry. Ad Age’s A-List ranks the top 10 agencies among all specialties (traditional, digital and everything in between), and this year Ad Age cited 360i as “demonstrating how nimble, digitally-led […]

Fraud

[REPORT] Beat the Bots: Cut Off Digital Fraud in the Planning Cycle

Automation and proliferation of advanced targeting options have made advertising more informed, more affordable and more efficient, leading marketers to invest significantly in digital and programmatic media this year.  However, with the power of data and machine-driven advertising comes the responsibility of protecting the industry from the rise of digital fraud.  Marketers’ excitement about the […]

intlCES

The CES 2015 Report: Position Your Brand For The Future

Just released, we’re bringing you 360i’s CES 2015 Report highlighting the most important takeaways and technological innovations for marketers from the 2015 International Consumer Electronics Show (CES). Our team canvased the CES showroom floor to compile the top trends and “Best in Show” technologies from this year’s event, where we saw the Connected Age come to […]

OculusBlog

Toyota Introduces Oculus Rift Simulator to Combat Distracted Driving

At the Detroit Auto Show this week, 360i client Toyota launched an immersive distracted driving simulator featuring Oculus Rift, marking the first time the virtual reality technology has been used to educate the public about the dangers of distracted driving. Parents and teens were invited to take a seat in a stationary Toyota vehicle, put […]