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Measuring Cross-Channel Media with Multi-Touch Attribution Model

For many advertisers there exists a discrepancy between how they measure media and how consumers actually experience it. Media measurement is often viewed in a silo by channel, an approach which fails to account for cross-channel effects. But, consumers experience media holistically, and their behavior is influenced by the integrated sum of touchpoints across all […]

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How Google’s New Desktop SERP Layout Has Impacted Marketers

On February 22 Google announced plans to modify the layout of its desktop Search Engine Result Pages (SERP) for queries where the searcher is looking to purchase a product or service. The announced changes included how SERPs would come to show a maximum of 4 ads above natural results, and ads in right-rail positions 5 […]

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SXSW Roundup: A Recap Report of SXSW Interactive 2016

Just released – we’re bringing you our annual SXSW recap report, a comprehensive breakdown of all things SXSW Interactive 2016. SXSW Interactive was nothing short of inspiring – from interacting with robots to experiencing the latest in Virtual Reality, livestreaming, messaging apps and more – our ambassadors returned ready to share their learning and biggest […]

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360i Named the Only Leader in the Forrester Wave: Search Marketing Agencies

We’re honored to share that we’ve been named the sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research, evaluating top search marketing agencies. This marks 360i’s fourth time ranking as a Leader. Download the full report here. The report, conducted and published by influential research and advisory firm, Forrester, […]

Shorty Awards_blog

360i Honored Four Times in the 8th Annual Shorty Awards

We’re thrilled to announce that 360i and four of our client partners have been honored in the 8th Annual Shorty Awards – recognizing the best of the best in social media. 360i client HBO was named a winner in the ‘Best Use of Gamification’ category for rallying the realm and creating excitement for the season […]