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Latin America

Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

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HBO Gives Fans the Chance to Appear On Air in the ‘Ballers’ Title Sequence

This past Sunday, HBO celebrated the Season Two premiere of Ballers by giving fans a chance to be featured in the show’s popular opening title sequence. Ballers cast member Dwayne “The Rock” Johnson kicked off the campaign with an video encouraging fans to share their own workout video with hashtag #BallersIntroContest. The social activation is running on Twitter and Instagram, and will culminate in a special, […]

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New Orleans Tourism Takes Over NYC’s Union Square Subway Station

New Orleans, LA (aka, ‘NOLA’) has landed in New York City! Last week, NYC’s heavily trafficked Union Square subway station got some New Orleans flair with an Out-of-Home campaign from New Orleans Tourism Marketing Corporation (NOTMC). Installed last Tuesday, the subway ads illustrate that New Yorkers will feel right at home in New Orleans as NYC and […]

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Malibu Leads the Way to Summer Fun in New ‘Search For Summer’ Campaign

This past weekend, Malibu launched its second ever Snapchat lens – a bursting pineapple head – to celebrate National Piña Colada Day, as part of the wider “Search for Summer” campaign. Malibu is not only leading the way to summer fun, but is also leading the way for all spirit brands looking to tap Snapchat. Malibu […]

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Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]