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Digital Marketing & Social Media Blog

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360i

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Facebook Makes a Play in Search with Sponsored Results

Facebook has officially released its Sponsored Results product, following a month of testing. This represents Facebook’s first foray into paid advertising in the search bar and, perhaps, a first step towards a better search experience within the platform. Facebook made the announcement to partners and advertisers via email on Thursday. For marketers, the Sponsored Results […]

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Meet Two Household Startups with Huge Influencer Marketing Potential

This article was originally published in the WOMMA All Things WOM blog. As social media continues to empower consumers with new tools for self-publishing and self-expression, the fight for brands to capture the attention, interest and imagination of digital influencers becomes increasingly difficult. For brands to stand out amid the noise – to provide real […]

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Boomers vs. Millennials: A Tale of Two Digital Demographics

Millennials are constantly connected, be it via mobile, desktop or otherwise. Their desire for information and news is immediate and second to none. However, Millennials are just one segment of the population. What about their older counterparts? A recent report from the Pew Internet & American Life Project asserts that while Baby Boomers have certainly […]

Startup Outlook Issue 4 — The Mobile Edition

This month’s issue of 360i’s Startup Outlook report focuses on mobility. The five companies you’ll read about here are innovating the way people engage with brands in their everyday lives, with mobile devices acting as extensions and amplifiers of consumer behavior. Whether it’s inspiring people to capture simple yet beautiful moments in time via an app […]

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Vote for Startups, Safaris & 360i in the SXSW PanelPicker

SXSW Interactive is one of the most celebrated new media conferences of the year, with more than 3,200 sessions currently competing for a spot at the March 2013 show. The SXSW PanelPicker plays a significant role in determining the programming for this highly competitive event – and it’s now open for public voting. Our sessions […]