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Digital Marketing & Social Media Blog




Microsoft’s Quality Score: More a Report Card Than an Influential Metric

Microsoft recently announced that keywords within the adCenter platform will soon be assigned Quality Scores similar to those assigned to keywords within Google’s AdWords platform. But, unlike Google and other platforms, Microsoft says its Quality Scores (QS) will not directly affect how ads are ranked.

How Emerging Tech like NFC & RFID Will Change Mobile Forever [PRESENTATION]

Today at SXSW, 360i’s David Berkowitz spoke about how tech advancements such as Near-Field Communication (NFC) and RFID will change the face of mobile forever. You can view the complete presentation below. How NFC and RFID Will Change Mobile – SXSW 2011 For more on mobile strategy, read our Mobile Marketing Playbook.

Live From SXSW, the Death of the Social Check-in

Via Ad Age: When Foursquare first started making headlines, back when its users numbered in the hundreds of thousands rather than millions, a lot of people didn’t like the idea of broadcasting their locations to all their friends.

Vote 360i to ‘Make the Stage’ at Internet Week

Internet Week, a festival that celebrates New York’s “thriving internet industry and community,” has opened its call for speakers in a public voting interface called Make the Stage. The panel picker has several different categories, including Social Media, Technology, Entertainment, Start-Ups, Mobile and more. 360i has submitted two panels to the interface, and you can ...

3 Ways the Facebook Redesign Should Be Changing Your Marketing Strategy

This week, Facebook will begin rolling out its redesign to all pages that haven’t already been switched over to its new format. The overhaul makes the pages look and feel more like user profiles. Facebook hopes this will create a more cohesive experience across the platform for its more than 600 million users. [Further reading: ...