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Digital Marketing & Social Media Blog




360i Clients Dentyne & Kraft Foods Pick Up Industry Awards

At the 2012 Shorty Awards, Dentyne and 360i took home top honors for Best Use of Social Media for a Consumer Product or Service. The Shorty Awards, now in its fourth year, has been named the “Oscars” of social media by the New York Times. In 2011, Dentyne launched a faux-PSA campaign around the message of “Practicing […]

Ten Big Themes That Owned #SXSW This Year

After a whirlwind week in Austin, the SXSW BrandLand team has compiled their top ten themes from the conference — trends that rose above the noise and will continue to be important topics for brands in the coming months. Flip through the recap below, and visit for our complete coverage of SXSW 2012. Ten Big Themes […]

The Who, What, Where, When & Why of Facebook & Twitter Mobile

In recent weeks, the two juggernauts in social media – Facebook and Twitter – announced plans to roll out mobile advertising, marking a pivotal moment in the collision of social and mobile advertising. These launches will not only mean significant revenue growth for the social media networks, but also a substantial extension of a brand’s […]

SXSo Far: 10 Top Takeaways from Austin

The rain has finally cleared up in Austin and Team 360i is ready for the second leg of SXSW. Below is a recap of some of the top takeaways thus far. Follow us for the next few days at for even more conference coverage. If last year’s SXSW buzzword was “cloud-based,” and the year […]

Introducing SXSW BrandLand: The Marketer’s Guide to All Things Austin

Today, we launched a blog that we’ll use to capture and relay the core learnings emerging from SXSW as they happen, focusing on what their tangible implications are for marketers. It’s called SXSW BrandLand, and the 360i team on the ground in Austin will be updating it often during SXSW Interactive from March 9-14. Follow us […]