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Digital Marketing & Social Media Blog

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360i

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5 Google Webmaster Tools that Marketers Can Put to Work Today

Google Webmaster Tools is an ever-evolving resource that helps marketers to better understand the health of their websites – straight from the horse’s mouth. Yet, as Google continually updates the features to this tool, it can be challenging for webmasters to keep up. Webmaster Tools currently provides a wealth of website data – search query […]

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17 Highlights from 360i’s 2012 Marketing Summit

360i just wrapped up its 2012 Marketing Summit, with the theme Navigating Disruption: Transformative Marketing in the Digital Age. Books could be written from the steady stream of insights and wisdom shared throughout the day. View Full Slideshow » Here are 17 of the highlights from the speakers who presented: 1. Navigating disruption requires three […]

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Facebook Makes a Play in Search with Sponsored Results

Facebook has officially released its Sponsored Results product, following a month of testing. This represents Facebook’s first foray into paid advertising in the search bar and, perhaps, a first step towards a better search experience within the platform. Facebook made the announcement to partners and advertisers via email on Thursday. For marketers, the Sponsored Results […]

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Meet Two Household Startups with Huge Influencer Marketing Potential

This article was originally published in the WOMMA All Things WOM blog. As social media continues to empower consumers with new tools for self-publishing and self-expression, the fight for brands to capture the attention, interest and imagination of digital influencers becomes increasingly difficult. For brands to stand out amid the noise – to provide real […]

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Boomers vs. Millennials: A Tale of Two Digital Demographics

Millennials are constantly connected, be it via mobile, desktop or otherwise. Their desire for information and news is immediate and second to none. However, Millennials are just one segment of the population. What about their older counterparts? A recent report from the Pew Internet & American Life Project asserts that while Baby Boomers have certainly […]