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Digital Marketing & Social Media Blog




Talk That Talk: New Facebook Metric Indicates Pages’ True Influence

When it comes to Facebook, the number one question asked by brands is: What is the value of a fan? The answer is not so clear-cut, as there are several factors to consider when formulating a response. While a large Facebook fan count can speak to a brand’s overall influence, the act of engaging Facebook […]

Why Pinterest Is Like No Other Social Network

Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in May to 3.3 million in October, meaning traffic increased for this site sevenfold in five months alone. Beyond its impressive growth over […]

Cyber Monday a Success, But Many Complain That They Can’t Find Deals

Last Sunday, online buzz about Cyber Monday overtook Black Friday chatter (based on volume of conversations), reflecting a marked transition from brick-and-mortar shopping conquests to digital deal-seeking by consumers over the course of the weekend. Source: 360i analysis of the social media landscape conducted in November 2011 for data spanning November 21-28, 2011 By all […]

[INFOGRAPHIC] The State of Social Commerce

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Facebook to Blur ‘Paid’ & ‘Earned’ by Streaming Sponsored Stories in News Ticker

This week, Facebook announced that its Sponsored Stories ad product will begin appearing in the news ticker on the homepage. Sponsored Stories debuted in January, allowing brands to leverage organic user activities (e.g. page Likes, page posts, apps used) as advertising within Facebook.  Sponsored Stories run in both premium ad placements and in Facebook’s self-service […]