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Digital Marketing & Social Media Blog

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360i

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The Who, What, Where, When & Why of Facebook & Twitter Mobile

In recent weeks, the two juggernauts in social media – Facebook and Twitter – announced plans to roll out mobile advertising, marking a pivotal moment in the collision of social and mobile advertising. These launches will not only mean significant revenue growth for the social media networks, but also a substantial extension of a brand’s […]

SXSo Far: 10 Top Takeaways from Austin

The rain has finally cleared up in Austin and Team 360i is ready for the second leg of SXSW. Below is a recap of some of the top takeaways thus far. Follow us for the next few days at sxsw.360i.com for even more conference coverage. If last year’s SXSW buzzword was “cloud-based,” and the year […]

Introducing SXSW BrandLand: The Marketer’s Guide to All Things Austin

Today, we launched a blog that we’ll use to capture and relay the core learnings emerging from SXSW as they happen, focusing on what their tangible implications are for marketers. It’s called SXSW BrandLand, and the 360i team on the ground in Austin will be updating it often during SXSW Interactive from March 9-14. Follow us […]

Facebook Underscores Earned + Paid Media Integration at fMC 2012 [REPORT]

At yesterday’s first annual fMC Conference, Facebook unveiled several platform updates that will soon impact all brands utilizing the world’s largest social network to connect with consumers. Beyond the tactical ramifications – which we outline in detail in our latest report – the core takeaway from fMC is that Facebook has entered a new terrain where […]

#SMW12: Using Community to Empower & Excite

Last night we had the pleasure of co-hosting the “Using Community to Empower & Excite” panel for Social Media Week with the #CMMeetup team. We heard from a range of community managers speak about their experiences inspiring conversations and engagement across communities of varying sizes and types. Panelists included: Jessica Lawrence, Managing Director of NY Tech Meetup Veronica Chan, […]