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Digital Marketing & Social Media Blog




How Mobile-Social is Helping Brands Connect with Consumers

Update: Click here to watch a video of the session. Yesterday at Social Media Week,we moderated a panel session that explored how brands are using mobile-social to connect with consumers. David Berkowitz, Senior Director of Emerging Media & Innovation, led the talk, which featured a lineup of service providers and brands: Noah Elkin, Principal Analyst, ...

Community Management Panel Digs Up Best Practices at #SMW11

Caught that “give me a bigger audience NOW” fever? Brian Simpson (@bsimi), Director of Digital Media at Vikram Chatwal Hotels, has a cold shower all ready for you. “If a fight starts, a community will jump in and help you fight back,” Simpson said. “An audience will just stand back and watch you go down.” The ...

Straight from #SMW11 — 10 Reasons Why Every Week Should Be Social Media Week

This morning David Berkowitz, Senior Director of Innovation here at 360i, is delivering the opening keynote at Social Media Camp as part of Social Media Week in New York. David’s talk centers around ten reasons why every week should be Social Media Week. You can download the presentation and read a summary of the list ...

Social Media Week 2011- 360i to Follow Foursquare CEO with a Session on Mobile-Social

For the second year in a row, we’re thrilled to a part of Social Media Week – a global conference taking place simultaneously in nine cities worldwide, from Feb. 7-11. This year, we’re following up Fast Company’s keynote interview with Foursquare CEO Dennis Crowley with our own session on mobile-social strategies, and how top brands ...

Brands Flock to Red-Hot Instagram, Thanks to New Hashtag Feature

They say a picture is worth 1,000 words. In a photo community of one million and counting, you can imagine how many words’ worth of images are snapped every day. Given this mass community of image and storytellers, popular photo sharing service Instagram upgraded its users with an additional feature last week enabling hashtags and ...