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Digital Marketing & Social Media Blog

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360i

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Evaluating Success with Facebook Advertising

While advertisers have been flocking to Facebook – especially in light of media opportunities introduced at fMC earlier this year – measuring the impact of their efforts relative to other channels has left some media folks scratching their heads. A Wall Street Journal article published yesterday explores the sense of “doubt” some marketers feel toward […]

360i Taps Three-Time Cannes Winner Adam Kerj as Chief Creative Officer

We’re excited to announce today that 360i has hired Adam Kerj as Chief Creative Officer, effective immediately. Adam joins as us a member of the agency’s executive team and will oversee 360i’s creative department. A pioneer in identifying and implementing big ideas that solve business challenges, Adam’s expertise and passion will expand our current capabilities […]

360i Report on Paid & Earned Media: Building an Integrated Strategy

Today, we released a new POV on Paid and Earned Media: Building an Integrated Strategy. As content across the social media landscape proliferates, it is becoming increasingly important for brands to cut through the clutter. Although brands are eager to connect with and engage consumers, industry findings estimate that fewer than 10% of a brand’s […]

Facebook & Instagram: A Seemingly Inconceivable Grab that Was Destined to Happen

When Facebook acquired Instagram for $1 billion this week, the immediate reaction – beyond a collective gasp at the price tag – was to question why the largest social network would invest so heavily in a simple, yet beloved, mobile photo sharing application. But as our David Berkowitz writes in MediaPost today, there should be […]

360i Report on Language Preference Among Digital Hispanics

Today we’ve released the second report in our Hispanic POV series, “Language Preference among Digital Hispanics.” Following the first report on Hispanic Digital Influencers, this report discusses language preferences among Hispanics in digital, and identifies innovative ways marketers can better tailor their efforts and be more discoverable by online searchers. US Hispanics are a multifaceted […]