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Digital Marketing & Social Media Blog




Case Study: #OreoPinata Twitter Sweeps Inspires Engagement Over Prize-Seeking

Last week, Oreo launched a special promotion on Twitter – #OreoPinata – as part of the brand’s 100th birthday celebration. Each tweet with the #OreoPinata hashtag counted as a ‘hit’ on the piñata, and when the piñata broke, the person who swung last would win a free pack of Oreo cookies. Oreo gave away 30 […]

Introducing 360iTIGER, a First of its Kind SEO & Social Analytics Technology

Today, we released 360iTIGER, a powerful cloud-based technology that automatically gathers website data, such as titles, meta tags, tweets, Facebook likes and more, directly into a cloud-based document with the click of a button. You can download a free limited version of 360i’s enterprise technology offering at 360iTIGER addresses a core pain point that […]

360i Clients Dentyne & Kraft Foods Pick Up Industry Awards

At the 2012 Shorty Awards, Dentyne and 360i took home top honors for Best Use of Social Media for a Consumer Product or Service. The Shorty Awards, now in its fourth year, has been named the “Oscars” of social media by the New York Times. In 2011, Dentyne launched a faux-PSA campaign around the message of “Practicing […]

Ten Big Themes That Owned #SXSW This Year

After a whirlwind week in Austin, the SXSW BrandLand team has compiled their top ten themes from the conference — trends that rose above the noise and will continue to be important topics for brands in the coming months. Flip through the recap below, and visit for our complete coverage of SXSW 2012. Ten Big Themes […]

The Who, What, Where, When & Why of Facebook & Twitter Mobile

In recent weeks, the two juggernauts in social media – Facebook and Twitter – announced plans to roll out mobile advertising, marking a pivotal moment in the collision of social and mobile advertising. These launches will not only mean significant revenue growth for the social media networks, but also a substantial extension of a brand’s […]