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Digital Marketing & Social Media Blog

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360i

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The Social-Music Year in Review

‘Tis the season for “best of” lists, especially in the music industry, with pundits pumping out their favorite albums and records of the year. We here at 360i’s Music Council – an in-house group created to explore the intersection of digital and music – have undertaken a similar endeavor. Through the lens of our favorite […]

Facebook Debuts Coupon Post Ads to Help Brands to Reach a New Generation of Shoppers

Facebook recently introduced Coupon Post Ads, a brand new ad unit designed to pique the interest of brands looking to integrate the platform into their drive-to-store media mix. Coupon Post ads live in the Premium ad placement on the Homepage or on a brand’s Facebook wall. This unit follows page posts and promo-driven premium/marketplace ad […]

Twitter Rolls Out Self-Service Ad Platform

Twitter recently announced that a self-service advertising platform is being gradually rolled out to advertisers in what is expected to be a huge step in revenue generation for the company. Brands will simply need to store a credit card rather than working directly through a sales rep to launch campaigns. The social media giant hopes […]

The Twitter Wish List: What Do Consumers Want this Holiday Season?

Before waking up at 3 a.m. on Black Friday, fighting the crowds, we considered a new strategy: why not listen first? Turns out, predicting what others want for the holidays may just take a little bit of research. Perhaps you’re not sure what to get for your co-worker, where to shop for your niece, or […]

Talk That Talk: New Facebook Metric Indicates Pages’ True Influence

When it comes to Facebook, the number one question asked by brands is: What is the value of a fan? The answer is not so clear-cut, as there are several factors to consider when formulating a response. While a large Facebook fan count can speak to a brand’s overall influence, the act of engaging Facebook […]