Microsoft recently announced that keywords within the adCenter platform will soon be assigned Quality Scores similar to those assigned to keywords within Google’s AdWords platform. But, unlike Google and other platforms, Microsoft says its Quality Scores (QS) will not directly affect how ads are ranked.
Today at SXSW, 360i’s David Berkowitz spoke about how tech advancements such as Near-Field Communication (NFC) and RFID will change the face of mobile forever. You can view the complete presentation below. How NFC and RFID Will Change Mobile – SXSW 2011 For more on mobile strategy, read our Mobile Marketing Playbook.
Via Ad Age: When Foursquare first started making headlines, back when its users numbered in the hundreds of thousands rather than millions, a lot of people didn’t like the idea of broadcasting their locations to all their friends.