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Digital Marketing & Social Media Blog

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360i

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Bing Announces Social Updates to Search Results

Last week, Bing announced the most significant update to its platform since its launch three years ago, by introducing a new social structure to its search results. Microsoft has had the jump on Google for quite some time now when it comes to privileged social data, winning both the Twitter fire-hose deal and enjoying a […]

Tumblr Rolls Out Ad Products to Select Brand Partners

Last week, Tumblr decided to throw their hat in the ring and start selling ads on their platform. Perhaps because they’ve had a chance to observe Facebook as they have publicly iterated on the core value proposition of their advertising products, Tumblr has skipped those steps and come out with a very clear stance on […]

Evaluating Success with Facebook Advertising

While advertisers have been flocking to Facebook – especially in light of media opportunities introduced at fMC earlier this year – measuring the impact of their efforts relative to other channels has left some media folks scratching their heads. A Wall Street Journal article published yesterday explores the sense of “doubt” some marketers feel toward […]

360i Taps Three-Time Cannes Winner Adam Kerj as Chief Creative Officer

We’re excited to announce today that 360i has hired Adam Kerj as Chief Creative Officer, effective immediately. Adam joins as us a member of the agency’s executive team and will oversee 360i’s creative department. A pioneer in identifying and implementing big ideas that solve business challenges, Adam’s expertise and passion will expand our current capabilities […]

360i Report on Paid & Earned Media: Building an Integrated Strategy

Today, we released a new POV on Paid and Earned Media: Building an Integrated Strategy. As content across the social media landscape proliferates, it is becoming increasingly important for brands to cut through the clutter. Although brands are eager to connect with and engage consumers, industry findings estimate that fewer than 10% of a brand’s […]