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Digital Marketing & Social Media Blog

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360i

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360i Report on Hispanic Digital Influencers

Today, we’re launching the first in a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and […]

6 Tips for Creating a Successful Second-Screen Experience

As a television network, how do you plan to succeed in making TV social? With recent studies pointing to buzz from social networks to be a possible driving force behind television ratings, networks are now looking to capitalize on this fact by creating social TV experiences designed to keep fans talking longer, consuming more content […]

What Mattered for Marketers at CES 2012

CES 2012: A Comprehensive Guide for Marketers View more presentations from 360i The Consumer Electronics Show is a massive labyrinth. As soon as you enter Las Vegas for the event, and especially by the time you reach the Convention Center, you may feel like you’ll never escape. The good news is that once you get […]

Google Brings ‘Your World’ to Search, Infusing Results with Data from the Social Graph

Google has rolled out a new “Search, plus Your World” product that places Google+ content from a person’s social graph higher in its search engine results pages. This marks a major change in the way people experience search within the world’s most popular engine: everyone logged in with a Google account (such as Gmail), will […]

360i Report — YouTube’s Social Redesign

YouTube’s recent redesign represents some of the platform’s biggest changes to date, including a complete overhaul of the user interface in an effort to help people find more personally-relevant videos and to provide content creators with greater opportunities for customization and community development. The changes mark YouTube’s evolution from a broadcasting platform to a community-based […]