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Mobile Innovator Stickybits Ties Digital Content to the Real World
Stickybits provides a fun and social way to attach digital content to real world objects. Seth Goldstein, Chairman and founder of SocialMedia, and Billy Chasen, the original programmer of Chartbeat, launched Stickybits this past March at the annual SXSW festival. Their concept holds the rare honor of being completely awesome and simple, while at the ...
360i Report on Nielsen and Facebook’s Advertising Effectiveness Study
Nielsen and Facebook recently released a study outlining the positive relationship between paid and earned media on brand awareness and engagement metrics. The study is the first joint research report from the two companies following their September 2009 announcement that they were partnering to develop quantifiable brand-focused measurement for advertisers on Facebook. This white paper ...
Making Web Couponing Count in the Mobile Era
Couponing Then & Now: Mobile technology is changing the way retailers connect with their customers. The New York Times recently reported on innovations in web couponing technology. Multichannel retailers can now deploy tools to identify the relationship between online research and offline sales. And not just mass population, but individual user data. New single-user web ...
Digital News Roundup: April 23, 2010
The biggest news this week came out of Facebook’s F8 Conference, where the social network announced plans that will change the way content is shared across the Web. Other top stories include Foursquare’s new local business initiatives and the announcement of AOL Ad Desk. Read our roundup for a summary of these stories and more. ...
360i Report on Facebook’s Social Plugins and Open Graph
Over the course of a few hours at Facebook’s F8 developer conference, the Web became more social. Facebook rolled out its Social Logins and Open Graph across dozens of sites, empowering site owners to make any content on their site more personalized and sharable. 360i Report on Facebook’s Social Plugins and Open Graph