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Digital Marketing & Social Media Blog




Why Pinterest Is Like No Other Social Network

Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in May to 3.3 million in October, meaning traffic increased for this site sevenfold in five months alone. Beyond its impressive growth over […]

Cyber Monday a Success, But Many Complain That They Can’t Find Deals

Last Sunday, online buzz about Cyber Monday overtook Black Friday chatter (based on volume of conversations), reflecting a marked transition from brick-and-mortar shopping conquests to digital deal-seeking by consumers over the course of the weekend. Source: 360i analysis of the social media landscape conducted in November 2011 for data spanning November 21-28, 2011 By all […]

[INFOGRAPHIC] The State of Social Commerce

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Facebook to Blur ‘Paid’ & ‘Earned’ by Streaming Sponsored Stories in News Ticker

This week, Facebook announced that its Sponsored Stories ad product will begin appearing in the news ticker on the homepage. Sponsored Stories debuted in January, allowing brands to leverage organic user activities (e.g. page Likes, page posts, apps used) as advertising within Facebook.  Sponsored Stories run in both premium ad placements and in Facebook’s self-service […]

The New Era of Online Listening — a 360i Report on the Evolving World of Consumer Insights

Today, we published a report on The New Era of Online Listening. Over the past few years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research methodology, adopted by many brands across industry verticals. But with […]