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Digital Marketing & Social Media Blog




360i Report on Language Preference Among Digital Hispanics

Today we’ve released the second report in our Hispanic POV series, “Language Preference among Digital Hispanics.” Following the first report on Hispanic Digital Influencers, this report discusses language preferences among Hispanics in digital, and identifies innovative ways marketers can better tailor their efforts and be more discoverable by online searchers. US Hispanics are a multifaceted […]

Draw Something Branded: 3 Integration Ideas for Marketers as App Growth Skyrockets

If there’s anything bigger than Zynga’s most recent purchase, it’s the price tag that accompanied it. Just last week, the social gaming giant swallowed OMGPOP for $180 million. But why the splurge? Two words: Draw Something. OMGPOP’s social illustration game (like Pictionary with Facebook!) for iOS and Android has earned its fair share of handheld […]

Case Study: #OreoPinata Twitter Sweeps Inspires Engagement Over Prize-Seeking

Last week, Oreo launched a special promotion on Twitter – #OreoPinata – as part of the brand’s 100th birthday celebration. Each tweet with the #OreoPinata hashtag counted as a ‘hit’ on the piñata, and when the piñata broke, the person who swung last would win a free pack of Oreo cookies. Oreo gave away 30 […]

Introducing 360iTIGER, a First of its Kind SEO & Social Analytics Technology

Today, we released 360iTIGER, a powerful cloud-based technology that automatically gathers website data, such as titles, meta tags, tweets, Facebook likes and more, directly into a cloud-based document with the click of a button. You can download a free limited version of 360i’s enterprise technology offering at 360iTIGER addresses a core pain point that […]

360i Clients Dentyne & Kraft Foods Pick Up Industry Awards

At the 2012 Shorty Awards, Dentyne and 360i took home top honors for Best Use of Social Media for a Consumer Product or Service. The Shorty Awards, now in its fourth year, has been named the “Oscars” of social media by the New York Times. In 2011, Dentyne launched a faux-PSA campaign around the message of “Practicing […]