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Digital Marketing & Social Media Blog

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360i

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The New Era of Online Listening — a 360i Report on the Evolving World of Consumer Insights

Today, we published a report on The New Era of Online Listening. Over the past few years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research methodology, adopted by many brands across industry verticals. But with […]

Google Signed-In Users Get Encrypted Search (HTTPS) as Digital Marketers Feel the Impact

Google recently switched on encrypted search by default for any user logged in to a Google Account (Gmail, Picasa, Google+ Google Analytics, etc.). Google’s objective in doing so is to better safeguard the privacy of its users as they perform searches on Google. With encrypted search activated, search queries and search traffic is encrypted (using the industry […]

Your Digital Marketing Forecast — a Q&A with 360i’s Gavin Blawie

In a recent interview with CSP Magazine, 360i’s Gavin Blawie, VP of Client Strategy, discusses the digital media landscape, emerging trends in consumer behavior and what these mean for brands  both on and offline. Read his full Q&A below. 1. What component of digital media and marketing is biggest on your radar today? The ability for brands to […]

Google+ Brand Pages & Beyond — A Whitepaper from 360i

Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available. Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO […]

Recipes and Healthy Snacks Trend Up for Halloween

Halloween treats are not just about candy corn and Tootsie Rolls anymore. In fact, those classic staples were not the focal point of consumer conversations in the days leading up to the Halloween weekend. Instead, social media chatter centered more so on homemade creations (recipe/idea sharing), and healthy ways to celebrate the holiday. People enjoyed […]