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Digital Marketing & Social Media Blog

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360i

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Your Digital Marketing Forecast — a Q&A with 360i’s Gavin Blawie

In a recent interview with CSP Magazine, 360i’s Gavin Blawie, VP of Client Strategy, discusses the digital media landscape, emerging trends in consumer behavior and what these mean for brands  both on and offline. Read his full Q&A below. 1. What component of digital media and marketing is biggest on your radar today? The ability for brands to […]

Google+ Brand Pages & Beyond — A Whitepaper from 360i

Google announced yesterday its long awaited Brand Page opportunity for marketers. This addition to Google’s suite of products and solutions for marketers is unlike anything previously available. Brand Pages are not like Facebook or Twitter because they have a direct impact on search engine optimization and paid media performance. And unlike other forms of SEO […]

Recipes and Healthy Snacks Trend Up for Halloween

Halloween treats are not just about candy corn and Tootsie Rolls anymore. In fact, those classic staples were not the focal point of consumer conversations in the days leading up to the Halloween weekend. Instead, social media chatter centered more so on homemade creations (recipe/idea sharing), and healthy ways to celebrate the holiday. People enjoyed […]

What’s So Great About Farmville, Anyway? Here’s Why Consumers are Flocking to Social Games

People love to play games on Facebook and through mobile apps, but do you know why?  To answer the question above, you need to take a small dive into gaming mechanics, which are different tactics on how to make a game enjoyable.  There are many theories about what constitutes as a mechanic of a game […]

6 Things Marketers Can Learn from “Watch the Throne”

This summer Jay-Z and Kanye West released one of the most anticipated albums of the year – Watch the Throne (Island Def Jam Records). The promotion behind this collaboration between two of hip hop’s biggest stars showcases how brands can use digital to connect to their audiences and excite them to drive successful results. Island […]