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Digital Marketing & Social Media Blog

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360i

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360i Cited As a Repeat Leader in U.S. Search Marketing Agencies Report

We are excited to announce that 360i has been named a Leader in the January 2011, Forrester Research Inc. report: “The Forrester Wave™: US Search Marketing Agencies, Q1 2011″ due to its “robust proprietary technologies” and social media capabilities which make the agency “a solid choice for enterprise marketers looking for one firm to manage both ...

Google Alters Ad Copy with Extended Title Line [REPORT]

Google is actively modifying the appearance of ad copy within sponsored search results by extending the title portion of paid ads (through repositioning the first description line). While the combination of title and first description may sound subtle, it undoubtedly enhances the appearance of paid search placements, granting greater visibility to a marketer’s messages. The ...

Facebook Sponsored Stories – What the New Ad Format Means for Marketers & Consumers [REPORT]

Facebook now allows marketers to promote consumers’ interactions with their brands and locations through a new ad format they call Sponsored Stories. This should be appealing for many marketers, but Facebook needs to address certain privacy concerns if it wants to fully win over consumers. In our latest report, we explain Facebook’s new Sponsored Stories ad ...

Growing Pains? Not at Foursquare (As They Give Us Another Infographic to Drool Over)

If there was any buzzword a brand wanted to adopt in 2010 it was location, location, location. The growth (or should we say explosion?!) of location-based marketing through LBS apps took the smartphone world by storm and is showing no signs of stopping as we move deeper into 2011. The poster child for this marketing ...

360i Named to Ad Age’s 2011 Agency A-List Roster

We are honored and excited to announce that 360i has been selected to Ad Age’s annual Agency A-List, a distinction that honors the very best agencies of all categories – big networks, indie shops, brand consultancies and more. For this award, Ad Age ranked agencies based on how well the work worked, as well as ...