Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Digital Marketing & Social Media Blog




How to Evolve Copywriting for Social Media

Community managers represent a new breed of method actors for the Digital Age. They must learn and absorb a set of brand traits and express them in a way that is real and relevant to that brand’s consumer base. It’s here that social copywriting begins and traditional copywriting ends. Today’s most successful community managers are […]


How NBC Used Digital PR to Drive Record Olympics Tune-In

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we […]


360i Releases New Report on Content Marketing

Today, we released a new report on Content Marketing. This report outlines the key pillars to content marketing and advises marketers on how they can craft and execute successful content marketing programs. Brands have always been content marketers in a sense, but with the changing digital landscape, content marketing is more important than ever. In fact, […]


Latest Facebook-comScore Report Touts Benefit of Paid + Earned

Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid and earned media strategy. [Editor’s note: For more information, read 360i’s report on the same subject.] Understanding Paid and Earned Reach on Facebook seeks to answer the million-dollar question […]


Introducing the 100 Moms Project

Earlier this year, we set out to explore the behaviors, moods and attitudes of moms by listening to conversations occurring organically (and publicly) on Twitter. The idea of the 100 Moms Project is to use online listening to track and observe the conversations of 100 moms for an entire year. The moms selected for the study […]