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Digital Marketing & Social Media Blog

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360i

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Oreo Seeks Brand Evangelists for Global AmbassadOREO Program

Oreo, a client of 360i, is on the hunt to find its most passionate fans from around the world for a special program that puts them at the center of it all. The chosen Oreo Ambassadors will join the brand in spreading its 100th birthday mission through 2013 by helping their respective communities “Celebrate the […]

Introducing the Startup Outlook — Presented by 360iU [REPORT]

Today, we’re excited to launch a new project we’ve been working on here at 360i. It’s called the Startup Outlook — a new program chartered to surface the best emerging technologies and startups for brands and to provide marketers with a filter for evaluating them. You can read this month’s report – and sign up […]

Conversation, Relevancy & Utility Emerge as Key Themes at First #Twitter4Brands Conference

Twitter hosted its first ever #Twitter4Brands event last week. At the event, Twitter shared its position on how brands can use the platform to better connect with an audience that is increasingly experiencing life events big and small with their mobile device in hand. Joel Lunenfeld, VP, Global Brand Strategy, opened the day by asking the […]

Google Gets Smart with ‘Knowledge Graph’ — 4 Takeaways for Marketers

Google has launched an update to its search engine, called the ‘Knowledge Graph,’ which will soon roll out to users on desktop, tablet and smartphones. TechCrunch calls it “one of the most ambitious and interesting updates” to the engine as of late. Knowledge Graph represents an innovation in semantic search, as Google will begin delivering information […]

Sweet Music: Join Coca-Cola & Jason Derulo for a Live Google+ Hangout

For many teens, the pinnacle of ‘Happiness’ would be hanging out with their favorite pop star – of course few people are ever afforded such an opportunity. Well, this dream is about to become a reality for seven lucky teens thanks to 360i client Coca-Cola and Google+. As part of Coca-Cola and American Idol’s ‘Perfect […]