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Digital Marketing & Social Media Blog

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360i

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Google Unveils New ‘Hummingbird’ Algorithm

This week, Google unleashed one of its biggest algorithm updates in the company’s 15-year history. Called “Hummingbird,” the revamp will affect 90 percent of search results within Google. How big is it? “Really big,” says Google search exec Amit Singhal (via USA Today). The update allows the engine to more closely align itself with shifting ...

emmys

HBO Infuses ‘Character Commentary’ into the 2013 Emmys

By Audri Nakamura, Account Supervisor, and Caroline Tseng, Strategist at 360i Each year, the Primetime Emmy® Awards creates an environment in which TV addicts, fans and the networks are buzzing about the same thing at the same time. This means that for brands in social, it’s getting harder and harder to cut through the noise. ...

adweek

Seen & Heard at Advertising Week 2013

This Monday marked the beginning of Advertising Week in New York. Now in its 10th year, “Ad Week” (#AWX) is the world’s premiere gathering of marketing and communications leaders across brands, agencies, publishers and technologies. Here’s a quick recap of what our team has been up to so far this week: Bryan Wiener, Chairman & ...

Mobile advertising

Recapping Key Themes from Mobile Media Summit 2013

“2013 is the year of mobile.” A lot of people said that about 2012 – and 2011, too. In fact, it seems as though it’s been “the year of mobile” for quite some time. While other mediums like video and social have led to clear-cut changes in the digital space, mobile remains highly complex and ...

subway

SUBWAY® Selects 360i as Global Social AOR

We’re excited to announce that SUBWAY® has selected 360i as its global social agency of record, following a competitive review. SUBWAY is the world’s largest QSR by number of locations and third largest by revenue. In our new role as social AOR, SUBWAY has tapped us to develop and execute the brand’s overall social strategy, ...