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360i Report on Paid & Earned Media: Building an Integrated Strategy
Today, we released a new POV on Paid and Earned Media: Building an Integrated Strategy. As content across the social media landscape proliferates, it is becoming increasingly important for brands to cut through the clutter. Although brands are eager to connect with and engage consumers, industry findings estimate that fewer than 10% of a brand’s ...
Facebook & Instagram: A Seemingly Inconceivable Grab that Was Destined to Happen
When Facebook acquired Instagram for $1 billion this week, the immediate reaction – beyond a collective gasp at the price tag – was to question why the largest social network would invest so heavily in a simple, yet beloved, mobile photo sharing application. But as our David Berkowitz writes in MediaPost today, there should be ...
360i Report on Language Preference Among Digital Hispanics
Today we’ve released the second report in our Hispanic POV series, “Language Preference among Digital Hispanics.” Following the first report on Hispanic Digital Influencers, this report discusses language preferences among Hispanics in digital, and identifies innovative ways marketers can better tailor their efforts and be more discoverable by online searchers. US Hispanics are a multifaceted ...
Case Study: #OreoPinata Twitter Sweeps Inspires Engagement Over Prize-Seeking
Last week, Oreo launched a special promotion on Twitter – #OreoPinata – as part of the brand’s 100th birthday celebration. Each tweet with the #OreoPinata hashtag counted as a ‘hit’ on the piñata, and when the piñata broke, the person who swung last would win a free pack of Oreo cookies. Oreo gave away 30 ...
Introducing 360iTIGER, a First of its Kind SEO & Social Analytics Technology
Today, we released 360iTIGER, a powerful cloud-based technology that automatically gathers website data, such as titles, meta tags, tweets, Facebook likes and more, directly into a cloud-based document with the click of a button. You can download a free limited version of 360i’s enterprise technology offering at tiger.360i.com. 360iTIGER addresses a core pain point that ...