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Author

Leslie Turley

Leslie is a Strategist at 360i, where she helps a variety of clients across CPG and entertainment verticals, like BRAVO TV and Oscar Mayer, tell stories across the ever-changing world of marketing. When she’s not in the office, she's likely out exploring something new in the city or away scuba diving with crazy big fish, like sharks.

Recent

Nielsen Confirms What We All Knew: Tweeting Leads to Tune-In

It’s no secret that marketers use social media in conjunction with live events and programming to drive real-time success. This strategy has been exceptionally popular among entertainment brands, with buzzwords like “social TV” and “second-screen” entering – and eventually dominating – the lexicon in that space. While this strategy has become tried-and-true for many entertainment […]