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Digital Marketing & Social Media Blog

Author

Lexie Perez

Lexie Perez is a Content Manager at 360i, where she serves as primary creative lead on branded initiatives related to content ideation and creation within social communities. She is also responsible for driving engagement and fan activity across social communities. Lexie is originally from San Diego, Calif. but is a New Yorker at heart and has been at 360i almost one year, working on CPG brands, such as Coca-Cola, Fisher-Price and now Oreo. Her interests range from entertainment, celebrity gossip, music to health & fitness.

Recent
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Corporate Twitter Wars: When Brands Banter, Consumers Win

Watching celebrities and talking heads duke it out publicly via social media has become a sometimes ugly (but most of the time hilarious) spectator sport that is commonplace in today’s digital age. With “Twitter wars” breaking out left and right, it’s hard to ignore the growing trend – and lately, more and more brands are getting in on ...