Leyla Yerlikaya
Leyla Yerlikaya is Director of Brand Analytics at 360i, where she is responsible for helping clients measure the impact of earned and paid media activity on their brand health. In her free time she enjoys running and reading.
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Facebook & comScore Release Most Powerful Study Yet that Links Social Activity to Sales
Perhaps the biggest question on marketers’ minds is how their Facebook strategy affects the bottom line. The platform is no doubt a powerful force with its colossal and dedicated base of 900 million users, but few studies have been able to create a conclusive link between engagement with a brand on Facebook and sales – ...