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Digital Marketing & Social Media Blog

Author

Lindsey Lapin

Lindsey Lapin is a Media Supervisor at 360i where she is responsible for overseeing the NBC Universal accounts. Her background is in SEM and paid social, and in addition to working on NBCU she provides social marketing consultation to other brands across the company. Lindsey is a native Texan turned New Yorker who considers herself virtually unstoppable at TV and film trivia.

Recent
TwitterSearch

Twitter Bolsters Ad Product with a Nod to SEM

Last week, Twitter announced expanded search options for advertisers – and for marketers who are well-versed in standard search engine marketing practices, they will seem quite familiar. When utilizing Promoted Tweets in search, brands can now select from three different match type options: broad match, phrase match and basic keyword match. There’s also a new ...