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Author

Maria Loida

Maria Loida is a Social Publicist at 360i, where she works in the Influencer Marketing department. She loves brainstorming; some say she’s a dreamer. She also enjoys fantastic restaurants and food, dance class, new places, live concerts and her job.

Recent

Clickable V. Shareable: Aiming Content Strategy Compass Toward Virality [SXSW]

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Maria Loida, Senior Social Publicist at 360i. In this post Maria recaps one of the SXSW panels she attended […]

#WineWednesday Panel Recap: Influencers Talk Reaching Gen Z

Millennials are to marketers what Beyoncé is to the world – practically royalty. As a demographic, Millennials are known for having indisposable income, spending it and being cool (for now). Reaching and connecting with Millennials has become a priority for many brands over the past years. Soon though, this Millennial crew will have to officially […]

Influencer Spotlight: Catching Up with Sarah Palmer

The 360i Influencer Marketing team partners with talented, innovative individuals – truly artists – whose work would stand out even if the Internet didn’t exist. Sarah Palmer is one of those people. She’s an artist first, and Internet phenomenon by hard work and practice – but also because of good timing. Her square-cropped images get thousands […]

Q&A with Dani Beckerman of #JARSbyDani

Earlier this year, 360i launched a new series called “What’s Trending,” to combine fun perks and giveaways with thought leadership beyond our industry. With events hosted throughout the year, the series celebrates innovative ideas that are either trending in pop culture now, or are predicted to be trending soon. This past week, 360i brought in Dani […]

Influencer Spotlight: Catching up with Julie Gutierrez

The Beauty YouTuber phenomenon is no longer a trend; it’s an established channel category. Among the YouTube stars of the world, this particular group has garnered some of the largest, most engaged audiences on the platform, followings which many beauty and fashion brands have leveraged in the past five years or so. We at 360i […]