After months of anticipation, Facebook released ‘Watch’, their new home for original video content. Watch is replacing the Video tab and will act as a platform for both live and pre-recorded video content on Facebook. Watch joins a string of video hubs added to the social landscape (YouTube Red, Cabana, Live.ly, etc.), signaling an update […]
Live content has recently exploded on social, but it’s hardly a new entertainment medium. From sports coverage to news reports, viewers have been attracted to live long before social platforms picked up on it. In a new series of blog posts (starting with this one), we’ll discuss how live content taps into our innate human […]
We’re half way through 2017 and many of our social trend predictions from last year have started to materialize with expedited roadmaps towards mainstream augmented reality and options for in-feed shoppable content. New trends have also started to emerge like the importance of brand safety and the anticipated ‘attack’ on television. At this halfway point, […]
We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]
Everyone knows the saying, “Knowledge Is Power” and marketers in particular know this notion could not be truer. Whether it is behavioral audience insights that inspire the next brand campaign or historical content performance that helps strengthen a pitch, the continued and increasing availability of data and knowledge allows us to produce measurably better work. […]