Facebook is kicking-off Q4 with what could be the most-wanted product of the 2018 holiday season. Today, Facebook announced Portal and Portal+, two Alexa-enabled, video chatting devices that are designed to help people feel closer to friends and family. Over the past few years, Facebook has made advancements and investments to fulfill its mission of […]
Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […]
2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]
Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […]
Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic content and community being key (Social 1.0), we shifted into 2.0 when platforms built out robust paid offerings creating a pay-to-play environment. We have entered a new landscape 360i […]