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Author

Marie Goldstein

Marie Goldstein is a Social Marketing Manager at 360i. She is focused on bringing the latest innovation and strategic thinking to social in order to achieve overarching marketing objectives. When not at work, she is writing her own fashion and lifestyle blog, ThePreppyMAG.com.

Recent

IGTV: What It Is & Why It Matters

Today, Instagram rolled IGTV, a long-form video app that will allow all users to share videos up to 10-minutes long. Instagram users with over 10K followers will have the opportunity to share videos up to 1-hour long. All content shared to IGTV will mimic the look and feel of Instagram Stories (Facebook’s fastest growing product) […]

2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

Facebook Groups: What They Are & Why Your Brand Needs One

Back in 2008 two passionate Coca-Cola fans named Dusty and Michael accidentally created the first branded Facebook Page. Over the last 10 years that page grew to serve over 107 million global fans, the page went from one free image of a Coca-Cola can to housing thousands of made-for-social promoted posts. This growth closely aligns […]

2017 Social Media Trend Report: Volume 3

Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic content and community being key (Social 1.0), we shifted into 2.0 when platforms built out robust paid offerings creating a pay-to-play environment. We have entered a new landscape 360i […]

Facebook ‘Watch’ and What It Means for the Future of Video Marketing

After months of anticipation, Facebook released ‘Watch’, their new home for original video content. Watch is replacing the Video tab and will act as a platform for both live and pre-recorded video content on Facebook. Watch joins a string of video hubs added to the social landscape (YouTube Red, Cabana, Live.ly, etc.), signaling an update […]