Martha Mukangara

Author

Martha Mukangara is a Search Analytics Consultant at 360i. In her role, Martha is responsible for developing advanced analytics models to drive marketing campaigns and providing reporting of search metrics for brands such as Apple Store, JCPenney and Kraft Foods.

Recent

Apple iOS 6 Release Ups Safari Encrypted Searches by 7 Percent

by Martha Mukangara | Published October 11, 2012

The most recent Apple iOS 6 update is another source for Google “unknown” natural search terms for those reaching web sites from Google through Safari. In fact, Safari’s share of encrypted searches as jumped from less than 1 percent to nearly 8 percent following the update. Last July, our report on Measuring the Impact of ...