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Author

Masha Murakhovsky

Masha Murakhovsky is a Social Marketing Senior Manager at 360i in New York, where she leads social marketing and strategy for Nestle brands and Subway. She is a University of Central Florida grad and Miami transplant. When she is not in the office, she enjoys exploring NYC, visiting museums and brunching.

Recent

How Marketers Can Capitalize on Twitter’s Moments Maker Tool

Starting this month, Twitter is rolling out Moments Maker, a new visual story telling tool. This ad unit is an exciting opportunity for brands that haven’t been able to execute the more pricey Promoted Moments and want to create more visual, linear storytelling that expands beyond the current, curated-only Moments tab. Twitter’s launch of Moments […]

Twitter Update: New ‘Algorithm’ Shifts How Content is Served Up in Timeline

Starting today, Twitter is evolving how it serves up content to its 320 million monthly active users around the world. In a move likely intended to boost user growth, users will now see the most relevant, important and engaging content at the top of their feeds when accessing the platform on desktop and mobile. Brands […]

4 Characteristics of Highly Shareable Content

The ways marketers share has changed drastically in recent years, but what marketers share has stayed relatively the same. We are living in the information age, where we share more content, with more people than ever before. It is common knowledge that the incentives for consumers to share, such as prizes and discounts, celebrity appeal […]

What’s Buzzing: Oreo Mini Delivery, Shark Week & More

This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens […]

Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s […]