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Digital Marketing & Social Media Blog

Author

Matt Wurst

Matt Wurst is Director of Digital Communities at 360i, where he oversees a team of content marketing specialists and community managers working on behalf of clients. He has a passion for working collaboratively with clients to provide rich, compelling and meaningful multimedia experiences that engage, entertain and educate fans in the social space. An avid sports and pop culture fan, Matt once appeared on an episode of "The Weakest Link" (he didn't win), has seen Bruce Springsteen in concert over 40 times, cares WAY too much about fantasy football and manages the @BabyWurst twitter feed for his toddler.

Recent
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Habit #6 of Highly Digital Brands – Being a Content Creator

by Matt Wurst | Published January 9, 2013

This is Part VI of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Matt Wurst is Director of Digital Communities at 360i. Brands have always been content creators, with output first taking the form of advertising content, like :30 spots, print ads and display creative. But the ever-changing digital ...

Post Targeting is the Biggest Thing to Happen to Facebook in a Long Time

by Matt Wurst | Published August 1, 2012

For years, media buyers have been using sophisticated technology to target messaging to specific audiences and improve performance. Community managers haven’t had this level of capability within Facebook – at least, until now. Last night, the Facebook Developer team announced a brand new feature for pages called ‘enhanced post targeting,’ which stands to have a direct and important impact ...

The Social Content Bible: Part II – Curation

by Matt Wurst | Published August 10, 2011

This is Part II in a two-part series about how brands can strengthen relationships through social content. Read Part I — Creation. The need to have great creative, certainly not unique to social media, is a marketing foundation that has been around almost as long as the Old Testament itself. (The Ten Commandments was the ...

The Social Content Bible: Part I – Creation

by Matt Wurst | Published August 9, 2011

This is Part I in a two-part series about how brands can strengthen relationships through social content. The decisions that brand marketers make with respect to their social media strategies are complex and challenging. We know that a multi-directional conversation with consumers is a primary objective within digital communities, but there are limited budgets to ...

Twitter Grows Up Before Our Very Eyes

by Matt Wurst | Published March 25, 2011

By the time I was five years old, my parents began to openly wonder about me. I was barely able to Velcro my own sneakers, I still wet the bed and picked my nose. I couldn’t swim. And perhaps most notably, I had already been saved by the Heimlich Maneuver on three separate occasions. By ...