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Matt Wurst

Matt Wurst is VP of Social Media at 360i, where he oversees a team of content marketing specialists and community managers working on behalf of clients. He has a passion for working collaboratively with clients to provide rich, compelling and meaningful multimedia experiences that engage, entertain and educate fans in the social space. An avid sports and pop culture fan, Matt once appeared on an episode of "The Weakest Link" (he didn't win), has seen Bruce Springsteen in concert over 40 times and cares WAY too much about fantasy football.


Facebook Algorithm Update Gives Bypassed Posts Second Life

Today, Facebook unveiled an update to its algorithm aimed to resurface older stories that users missed by not scrolling far enough down their feeds. The announcement was made via a press event and a blog post labeled ‘News Feed FYI’ – a new category within the “Facebook for Business” site where the platform will explain […]

Habit #6 of Highly Digital Brands – Being a Content Creator

This is Part VI of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Matt Wurst is Director of Digital Communities at 360i. Brands have always been content creators, with output first taking the form of advertising content, like :30 spots, print ads and display creative. But the ever-changing digital […]

Post Targeting is the Biggest Thing to Happen to Facebook in a Long Time

For years, media buyers have been using sophisticated technology to target messaging to specific audiences and improve performance. Community managers haven’t had this level of capability within Facebook – at least, until now. Last night, the Facebook Developer team announced a brand new feature for pages called ‘enhanced post targeting,’ which stands to have a direct and important impact […]

The Social Content Bible: Part II – Curation

This is Part II in a two-part series about how brands can strengthen relationships through social content. Read Part I — Creation. The need to have great creative, certainly not unique to social media, is a marketing foundation that has been around almost as long as the Old Testament itself. (The Ten Commandments was the […]

The Social Content Bible: Part I – Creation

This is Part I in a two-part series about how brands can strengthen relationships through social content. The decisions that brand marketers make with respect to their social media strategies are complex and challenging. We know that a multi-directional conversation with consumers is a primary objective within digital communities, but there are limited budgets to […]