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Author

Matthew Turkel

Matthew Turkel is a media specialist at 360i where he develops SEM strategies for Fortune 500 marketers; combines strategic and tactical approaches to design automated bidding and optimization algorithms for 360i clients. When he is not in the office, he is probably reading about psychology or enjoying off-camera flash photography.

Recent

Google’s Close Variant Keyword Matching, Paid Search & You

Did you know that 7 percent of Google searches contain a misspelling? Based on this insight, Google has announced that it will apply close variant keyword matching – which aims to help people find what they are looking for, despite spelling inaccuracies – to all exact and phrase match keywords starting next month. Google first […]

What to Expect from Google’s Rumored Third-Party Cookie-Killer

For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On […]