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Mike Dobbs

Mike Dobbs is Group Director of SEO at 360i where he is responsible for planning, implementing and managing strategic search initiatives for 360i's clients. In his free time, Mike enjoys family, surfing, skiing, soccer and learning new web technologies. He holds a BS in Business Administration from The College of Charleston. For more on Mike, follow him at @mikedobbs.

Google AMP

Google Mobile Search Now Ranking ‘Top AMP Stories’

Recently Google started ranking AMP (Accelerated Mobile Pages) in its mobile search results. Mobile users searching with Firefox or Chrome browsers can now access these Google AMP search results and will see a carousal labeled “Top Stories” where many publishers have already deployed AMP equivalent versions of their pages for Google to index. Google is highlighting […]


Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]


Google Conversational Search Hints at a New Era of Discovery

Over the past few years, Google has been steadily making advancements to its industry-leading search product. As standalone updates, none are revolutionary, but in aggregate, they form a much larger picture of the type of engine that Google has set out to build. Google’s latest enhancement – Conversational Search – enables users on a Chrome […]


It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to […]


Google Launches Disavow Tool to Battle Link Loopholes

We have reached an apex in Google’s battle against link spam. This week, Google launched the much anticipated disavow tool, allowing webmasters to take action against “unnatural” incoming links. The announcement should interest marketers who have engaged in link development or have attracted undesirable links over the past decade. Matt Cutts, Head of Google Webspam, provides […]