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Digital Marketing & Social Media Blog

Author

Mike Dobbs

Mike Dobbs is Group Director of SEO at 360i where he is responsible for planning, implementing and managing strategic search initiatives for 360i's clients. In his free time, Mike enjoys family, surfing, skiing, soccer and learning new web technologies. He holds a BS in Business Administration from The College of Charleston. For more on Mike, follow him at @mikedobbs.

Recent
convo

Google Conversational Search Hints at a New Era of Discovery

Over the past few years, Google has been steadily making advancements to its industry-leading search product. As standalone updates, none are revolutionary, but in aggregate, they form a much larger picture of the type of engine that Google has set out to build. Google’s latest enhancement – Conversational Search – enables users on a Chrome ...

panda

It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to ...

MattCutts

Google Launches Disavow Tool to Battle Link Loopholes

We have reached an apex in Google’s battle against link spam. This week, Google launched the much anticipated disavow tool, allowing webmasters to take action against “unnatural” incoming links. The announcement should interest marketers who have engaged in link development or have attracted undesirable links over the past decade. Matt Cutts, Head of Google Webspam, provides ...

fsqexplore

Is Foursquare the Latest Dark Horse in the Local Search Race?

Foursquare announced today that it will soon be “reinventing local search for everyone” by putting to work its bevy of data to power the all-new Foursquare Explore. Previously a feature for registered users within the mobile app, Explore is now available for all searchers on Foursquare.com. This is an interesting move for the company, which ...

360i Report: What Retailers Need to Know About the New Google Shopping

Google recently announced that its Product Search feature will soon transition to a purely paid model, called Google Shopping. Previously, the shopping experience and product feed management service has been a free inclusion service, but by Oct. 1st this year merchants must pay to be listed in Google Shopping. We estimate that anywhere from 5 ...