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Mike Dobbs

Mike Dobbs is Group Director of SEO at 360i where he is responsible for planning, implementing and managing strategic search initiatives for 360i's clients. In his free time, Mike enjoys family, surfing, skiing, soccer and learning new web technologies. He holds a BS in Business Administration from The College of Charleston. For more on Mike, follow him at @mikedobbs.


In-Store Inventory Status through Google Product Search Now Empowering Retail Consumers

According to eMarketer, this year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will take place in stores, from small neighborhood boutiques to national chains. These statistics set the stage for Google’s latest announcement that the engine will now display in-store product inventory status […]

Bing Search: A Little Help from My Friends

Since the joint announcement a few weeks ago, I’ve been returning to Bing Search daily, hoping to get a glimpse of the new Facebook integration. I’m normally a Google user, yet the idea of taking my friends along with me during search discovery just seems natural, if not logical.  And, while I’m probably the exception […]

Yahoo! Unveils Web & Mobile Search Enhancements

This week Yahoo! made some key changes to its search interface that the company says is just the first in a series of advancements that will bring searchers more content – and more “entertainment” in one central place. As Mashable’s Stan Schroeder noted on, the updates give Yahoo! a more curated feel, suggesting to […]

Google Search Algorithm Update: Your Domain to the Nth Power?

Google has rolled out a significant change in their natural search algorithm, announced last Friday.  According to industry bloggers, the new change might be connected to a Google’s patent submitted last May: Query rewriting with entity detection (U.S. Patent 7,536,382). Historically, a Google keyword search (brand or non brand) would only result in a single […]

Google Amps Up Answers to One-off Queries — What This Means for Marketers

If you’ve conducted a simple search within Google lately – which, let’s face it, you probably have – you may have noticed a new and different variety of result type.  This type of result, one that has been labeled as “One Box”, “Snippets” or “Short Answers,” is becoming more persistent within the engine.  And no […]