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Mike Dobbs

Mike Dobbs is Group Director of SEO at 360i where he is responsible for planning, implementing and managing strategic search initiatives for 360i's clients. In his free time, Mike enjoys family, surfing, skiing, soccer and learning new web technologies. He holds a BS in Business Administration from The College of Charleston. For more on Mike, follow him at @mikedobbs.


Google Sidewiki Has Potential for Big Impact

Google’s new Sidewiki tool is a browser-add on that allows web surfers to contribute information next to any webpage. The Sidewiki appears on the browser sidebar, where a user can read entries or add their own comments to the content of a page (see example below). Not unlike other Google experiments, such as Knol or […]

Yahoo! Still Busy Improving the Search Experience

Yahoo! recently rolled out a new Search UI with a three column layout (previously, Yahoo! Search had only two columns). Their roll-out of this display should be reaching completion, riding the coattails of their new homepage redesign. Despite the planned deal to integrate with Microsoft’s Bing engine, Yahoo! is clearly committed to innovating in search. […]

6 Things to Expect if Google Decaf Gets a “Caffeine” Boost

With the latest Google search announcement of its BETA Caffeine engine, what can marketers expect if Google flips a switch or starts a transition to a newer “next-generation” infrastructure? Now that Google’s sandbox beta engine has stabilized – it was previously too volatile to run comprehensive and accurate testing – we’ve evaluated rankings for a […]

Google Provides Enhanced Search Options, Features

For Searchers Google recently launched a suite of new search options. Googlers will now see a new “Show Options” link after completing a search query. At the moment, it’s a fairly subtle gateway into their additional tools, providing searchers with a way to further segment relevance off an original search keyword. The options available break […]