Mike Levin

Google has rolled out a new “Search, plus Your World” product that places Google+ content from a person’s social graph higher in its search engine results pages. This marks a major change in the way people experience search within the world’s most popular engine: everyone logged in with a Google account (such as Gmail), will now experience search results that are highly customized based on the various +1s and shares of people in their Google+ Circles.

Source: Google Blog

Google’s Social Customization Layer

“Your World” is a superimposed overlay to Google’s traditional search results, which are already superimposed with shopping, local and other universal results, which are superimposed over results customized by your web history, over results that have been adjusted to your geographic location. You can therefore view the current Google experience as a layered series, with the latest social layer special because it has been given strong branding that clearly marks social results, pictures of people you know, and a toggle to turn the layer on and off.

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