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Author

Molly Baker

Molly Baker is a Media Coordinator at 360i, specializing in paid social media strategy, execution and analysis across platforms such as Facebook, Twitter, Instagram, Tumblr and LinkedIn. Fun fact: Molly is obsessed with running and loves Brussels sprouts.

Recent

What Marketers Need to Know from Twitter’s #VideoNow Presentation

In its recent presentation, #VideoNOW, Twitter showcased the latest updates to its Amplify product and its new Moments tab, and it shared how its video product and real-time nature is differentiated from other social platforms. During the event, which took place at the Highline Studios in New York, and which notably was the first public […]

What’s the Value of a Facebook Fan in 2014?

With Facebook’s organic reach on the decline since late last year, many marketers have questioned if fan acquisition is still a viable strategy on the platform. After all, if unsupported posts are only seen by a handful of fans, then perhaps encouraging people to “Like” your page and engage with your content is no longer […]

Facebook Unveils Powerful Audience Insights Tool

Facebook has unveiled a new tool that will help marketers gain a deeper understanding of their customers. Called “Audience Insights,” the new offering provides a treasure trove of data around geography, demographics, purchase behavior and more. Audience Insights differs from Page Insights in that the new tool includes information captured from beyond a brand’s Page. […]

Facebook Simplifies Ad Program by Shuttering Sponsored Stories

Facebook plans to sunset its Sponsored Stories ad offering in April, per an announcement on its Developers blog earlier this week. Sponsored Stories are those ads that feature friends’ interactions with Sponsored Pages, such as Likes, comments and check-ins. The product, while successful, has seen its share of controversy since launching in 2011 – culminating […]

Twitter Launches Conversion Tracking for Advertisers

Twitter has released conversion tracking for advertisers utilizing Promoted Tweets on the platform – an update that will allow marketers to better connect the dots between their paid social investments and sales. Twitter had been testing the platform for several months. Similar to Facebook’s conversion pixel, Twitter’s conversion tracking allows advertisers to measure and optimize […]