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Orli LeWinter


Form Meets Function: Extreme Makeover QR Code Edition

Scan this code to read and download our Mobile Marketing Playbook. So much of digital and mobile media is about performance: How many clicks did it result in? How can we optimize site traffic? What’s the average time spent or completion rate? How many virtual gifts were shared? All important information, but too often some […]

Business Center Launch Positions Twitter as a Stronger Marketing & CRM Tool

Bravo is one of the first brands to test out Twitter’s new Business Center offerings. Yesterday, Mashable confirmed that Twitter has launched a beta test of the Twitter Business Center, a set of tools which provides more legitimacy and greater flexibility to businesses operating on the platform. Official businesses, both large and small, will soon […]

Facebook & Google Boogie Down, Announcing Plans to Launch Music Services

Paint it Blue: You can now give the gift of the Stones on Facebook. Did anyone see this coming in 1964? (via Flickr) While record labels are continuing to suffer as a result of the changing nature of music consumption, new media companies are finding ways to profit. Last week, news broke that both Google […]

PR Blackout Highlights Need for Deeper Relationships Between Brands, Mom Bloggers

MomDot, a popular community for moms who blog, has proposed a PR Blackout to mitigate “bloggy burnout.” What does the moratorium say about mommy-marketer relationships? Mom bloggers are widely believed to be one of the most influential groups online; they are active bloggers with a broad, collective reach and maintain an audience eager for their […]

Zipcar Speeds Into iPhone Territory with New Mobile App

In the social and mobile space, utility is a magic word. Figuring out how to make your customers’ lives easier – and still remain on brand – is like the holy grail. Zipcar, it seems, may have done just that with their new iPhone application, planned for release later this summer. The app, developed in […]