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Parks Middleton

Parks Middleton is a Community Manager at 360i, responsible for running social communities and executing paid media to ensure content is reaching the right audience. Parks is a Hofstra University graduate with a serious love for Katy Perry, Taco Bell and his ukulele.


Facebook Ups its Commerce Potential with ‘Buy’ Button

In a move aimed at delivering the most direct and effective ROI for advertisers, Facebook has announced the much-anticipated “Buy” button, which will replace Facebook Gifts. The new ad type empowers marketers to add a “Buy” call-to-action, thereby enticing users to purchase products directly within the Facebook user interface. Over the years, Facebook has increased […]