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Digital Marketing & Social Media Blog

Author

Rachel Brown

Rachel Brown is a Senior Social Publicist at 360i, where she helps brands like UGG Australia and Simply Orange navigate the world of Influencer Marketing from building strategy through to activation. Rachel has been a key member in evolving the WOM® & Influencer Marketing practice since 2009. When not talking shop, she is likely deeply engaged in a conversation about chia seeds in her other life as a Holistic Nutritional Counselor.

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Q&A with Swagger New York’s Sian-Pierre Regis

You’ve heard it time and time again – social media is all about authenticity: building a purpose for your community beyond selling, serving that purpose and then persevering. This goes for brands and bloggers alike. One blog in particular, Swagger New York, has had tremendous success in this arena, organically cultivating a Facebook community of ...

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UGG Australia Awakens Creative Culture with New Content Strategy

UGG Australia has been a cultural staple for years. With its high-quality, fashion-forward products and a strong creative culture, the brand is committed to adorning those making big things happen out in the world with killer footwear, apparel and accessories. As UGG Australia lives out its mission to foster cultural growth and creativity, naturally, that ...