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Rebecca Sleeman

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Gift Inspiration Comes to Life on Pinterest

Finding the right gift on a specific budget is never without its challenges – and sometimes even just knowing where to look for inspiration can be tricky. Since Pinterest launched Rich Pins for product pins in 2013, it has been gradually rolling out new enhancements to help pinners find products that suit their budgets. The […]

Pinterest Updates Influencer Terms to Safeguard Authenticity

Pinterest aims to help people pursue their interests—whether through unexpected discovery and inspiration, or utility. With one of the strongest growth rates of any social network, Pinterest has become a destination for inspiration (much of it branded), and a hub for new ideas, actions or reactions in those that peruse it. To ensure that this […]

Pinterest Bolsters Content Discoverability with New Interest Tool

Pinterest is rolling out a new tool called ‘Interests,’ which presents users with a feed tailored to their personal tastes and interests. The update should increase the discoverability of inspiring content, and therefore provide brands with more opportunities to reach and connect with relevant audiences on the platform. How it works Pinterest users can log […]

Pinterest Builds Out Location-Based Pins

Discovering the things you’re interested in just became easier with the roll-out of Pinterest’s newest update: Place Pins. Similar to rich pins, this update allows users to tag content they’re pinning with greater context by mapping images against locations around the world. This new layer of information not only gives curators more flexibility to organize […]

Pinterest Tests Paid Opportunities for Brands

Pinterest has confirmed that it has begun testing promoted pins – the next big step in its evolution to becoming a profitable social media platform. During this initial test, content from a handful of select brands will start appearing at on top of Pinterest search results and category feeds, on both desktop and mobile. While […]