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Rebecca Sleeman

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New Pinterest Price Alerts Unlock E-commerce Opportunities

In May, Pinterest caught the attention of brands when it married visual inspiration with actionable information in the form of rich pins, a new feature that provided product information within content posted to the platform. Today, rich pins became even more enticing to marketers, as the company has announced that users will now be able […]

Pinterest Introduces ‘Rich Pins’ to Give Content More Context

Pinterest, the web’s most popular social scrapbooking tool, recently announced a major platform update that gives pins more context (such as price, availability and reviews) and grants consumers more information to make purchase decisions directly within the platform. Rich pins allow brands to attach structured information to pins across three categories – movies, recipes and […]

Pinterest Launches Analytics for Verified Accounts

Pinterest has announced its first foray into providing free web analytics for marketers. The tool — which is available to users with verified websites — is designed to help website owners “understand which pieces of content people find most interesting.” The analytics provided will help illustrate to eligible users what and how people are sharing […]

12 Great Facebook Posts from Brands in 2012

From NFL replacement ref debacle to President Obama’s re-election to Carly Rae Jepsen not picking up the telephone, 2012 has been a big year — and the Facebook News Feed captured it all. We took a scroll through the Facebook Timeline to reminisce on some of our favorite posts shared by brands over the last […]

Mobile Fashion Startup “Swirl” Vies to Send Shoppers from App to Store

There’s a new app on the block that is defying convention when it comes to how retailers are leveraging technology to drive sales. Swirl’s mission: drive in-store purchases via a digital experience. The model is familiar across the restaurant space. Apps like Scoutmob, BiteHunter and Jump Tonight help people scour the deals landscape to locate their […]