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Author

Sam Franklin

Sam Franklin is Head of Decision Sciences at 360i, where he leads a team of talented data scientists who believe the only thing more fun than data is Big Data. Away from the office, Sam is an adventurous home brewer and a competitive pistol shooter.

Recent

How Marketers Can Use Commuter Crowd Data to Boost Mobile ROI

While crowded public transportation may be a commuter’s nightmare, research shows that it could also be a mobile direct-response marketer’s dream. Social scientists at New York University’s Stern School of Business, Temple University and Sichuan University recently came together to publish a study on how crowdedness can affect subway riders’ mobile purchase behavior. In the […]

#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]