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Author

Sarah Hofstetter

Sarah Hofstetter is CEO of 360i, which was recently named an Ad Age A-List Agency Standout and Creativity Innovators Standout. This success builds on years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business. Brands such as Oreo, HBO, Spotify, Nestle, and others turn to Sarah to help them transform their communications.

Recent

Three Ways for Women (and Men) to Breakthrough on Equal Pay Day

Today is Equal Pay Day and already we’re starting to see the different ways people are recognizing its importance. Female lawmakers on Capitol Hill are introducing the Paycheck Fairness Act, Sheryl Sandberg is dominating the news cycle with her #20PercentCounts campaign, and the ad industry’s own Cindy Gallop created a chat bot to help women […]

360i & Mashable Partner to Bring Velocity to Brand Marketers

We’re thrilled to announce a strategic partnership with Mashable that will allow 360i to become the first company to gain access to Mashable’s Velocity platform, a technology that predicts and tracks the viral lifecycle of digital media content. The flagship collaboration marks the first time that Mashable has provided an external source access to Velocity. […]

Introducing 360iU: Our Agency Education Center to Connect Culture, Design & Technology

Today we formally launch 360iU, our agency’s educational center created to cross-pollinate our deep and diverse knowledge base across culture, design and technology. The formalized hub will serve as an aggregator of and extension to our on-going educational and thought leadership efforts, which include our Playbooks, whitepapers, reports, speaker series, annual Client Summit, and more. […]

Four Reasons Brands Must Check in to Foursquare.

In a study published on Monday, Forrester noted that location-based social platforms are currently too small for major marketers to concern themselves with. The reasoning Forrester gives is that location-based start-ups are still too small for major marketers to take great advantage of. I weighed in on the four reasons to consider Foursquare in your […]

25 Best Practices for a Killer Corporate Blog

Today in iMedia Connection we run down several tips and tricks we employ here at 360i to ensure our corporate blog functions as a living, breathing reflection of what we’re all about. Below are our first five tips — and you can read the full article for 20 more best practices when it comes to […]