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Author

Sarah Hofstetter

Sarah Hofstetter is CEO of 360i, which was recently named an Ad Age A-List Agency Standout and Creativity Innovators Standout. This success builds on years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business. Brands such as Oreo, HBO, Spotify, Nestle, and others turn to Sarah to help them transform their communications.

Recent

Social Marketing Playbook, Published by 360i

Thanks for checking out our Social Marketing Playbook! As a follow-up to our popular social guide, we’ve recently released a Mobile Marketing Playbook which is full of insights into the rapidly evolving mobile space. Download your free Mobile Marketing Playbook [PDF] now! 360i Social Marketing Playbook Click here to download the Social Marketing Playbook» Marketing […]

Hand-Picking Focus Groups

Tropicana: Old and New by jlai321 via Flickr Tropicana’s recent decision to revert to their classic packaging of 24 years was made after an uproar from consumers – largely in social media – against the new look. Granted, not everyone likes change, and with every change will come some negative feedback. But Tropicana realized something […]

Can you make me something that goes viral? And…uhm…can you do it for free?

While you can’t predict virality, you can set certain marketing principles in place to increase your odds. BL Ochman just published a fantastic story in BusinessWeek online debunking six social media myths. If you’re looking to explain how social media works to your boss or your colleagues, this is a fantastic starting point. Social media […]