Digital Marketing & Social Media Blog
Today, Twitter announced its newest feature: keyword level targeting within the timeline. Prior to this announcement, marketers could utilize Twitter’s Promoted Tweet product based on interest categories, lookalike targeting and conversations. These clusters were determined by user data, but did not take advantage of the real-time nature of conversations on the platform. With keyword level targeting, marketers can ...
Facebook has officially released its Sponsored Results product, following a month of testing. This represents Facebook’s first foray into paid advertising in the search bar and, perhaps, a first step towards a better search experience within the platform. Facebook made the announcement to partners and advertisers via email on Thursday. For marketers, the Sponsored Results ...
Twitter recently launched Targeted Tweets, an enhancement to the Promoted Tweets product on its existing advertising platform. Targeted Tweets allow advertisers to deliver Promoted Tweets to users based on their geographic location or device – mobile (iOS, Android Blackberry) or PC. Twitter rolled out Promoted Tweets for mobile earlier this year, but at the time ...
Twitter hosted its first ever #Twitter4Brands event last week. At the event, Twitter shared its position on how brands can use the platform to better connect with an audience that is increasingly experiencing life events big and small with their mobile device in hand. Joel Lunenfeld, VP, Global Brand Strategy, opened the day by asking the ...
Last week, Tumblr decided to throw their hat in the ring and start selling ads on their platform. Perhaps because they’ve had a chance to observe Facebook as they have publicly iterated on the core value proposition of their advertising products, Tumblr has skipped those steps and come out with a very clear stance on ...