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Author

Scott Sparks

Scott Sparks is a strategist at 360i, where he helps brands like NBC, Hanes, National, & Alamo navigate the ever-changing world of marketing, especially as it relates to digital & social. After-hours, Scott (or 'Sparky'… 'Scooter'… 'Scotty'… 'Sparks') is obsessed with travel, a music addict and apparently a curator of nicknames.

Recent

Branded Facebook Apps: Misunderstood, but Definitely Not Dead

As marketers, it’s easy to get caught up in the hype of the colorful commentary and bold headlines that fill the pages of our favorite industry news outlets. One such headline that first emerged when Facebook updated to its Timeline format was the following: “Branded Facebook apps* are dead.” People in the marketing community have […]