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Author

Scott Walldren

Scott Walldren is Associate SEO Director of Operations at 360i, where he helps codify and evangelize SEO best practices across the agency, and leads teams across Financial Services and Travel verticals. Outside the office, he likes to spend time with his family and enjoys writing, music, art, film and British humour.

Recent

Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

Viral vs. Shareable Content: An SEO’s Perspective

“Viral” and “shareable” are two words that are sometimes used interchangeably in the digital space, but – as a recent Social Media Today article points out – they are not one and the same. This is true when it comes to measuring social impact, and perhaps even truer when it comes to meeting SEO objectives. […]

Bing Reiterates Importance of Schema Markup

While many people automatically turn to Google for information related to search, it can be helpful to remember that not all official search engine advice comes from Google’s Matt Cutts. Bing remains a credible resource for SEO guidance and is committed to sharing it with those that tune in. Duane Forrester, Microsoft’s Senior Product Manager […]