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Author

Shalini Agrawal

Shalini Agrawal is an Associate Media Director at 360i on the Paid Social Team. She is focused on strategies to scale direct response business on social channels and evaluating new technologies to deliver creative and efficient solutions for different clients. When not at work, she is probably at a dog park wishing she had her own, biking, or planning her next international trip.

Recent

What Facebook’s FBX Closure & New Cookie Policy Means for Marketers

by Shalini Agrawal | Published June 7, 2016

Facebook recently announced two updates that aim to position the social network as the top audience-buying platform and increase its weight against Google’s AdSense network. First, the social media platform has decided to shut down its ad exchange (FBX) and second, it has expanded its cookie policy to serve ads to users who are not […]

Livestreaming & the Emergence of Participation Media [SXSW]

by Shalini Agrawal | Published March 21, 2016

Our SXSW ambassadors have returned from Austin creatively recharged and ready to share their experiences and learnings from the 2016 SXSW Interactive festival. The below post is a first-person account from one of our brand ambassadors, Shalini Agrawal, Associate Media Director at 360i. In this post Shalini recaps one of the SXSW panels she attended […]

Beyond the ‘Like’: The Impact of Facebook’s Potential New Emotive Buttons

by Shalini Agrawal | Published October 1, 2015

Facebook knows what you like, what you buy and where you are. Now, it wants to know how it makes you feel. During a recent Town Hall, Facebook CEO Mark Zuckerberg announced that the company will start to test alternatives to the ‘Like’ button – allowing users the ability to express themselves in more ways […]