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Don’t Fake it, Make It: Authenticity as a Core Value for Brands
Among my more athletic friends, few people are more reviled than the hordes of New Year’s resolvers that lined up at the nation’s gyms over the past few weeks. The disdain heaped upon these people was intense, and it came for one simple reason: however well intentioned, their commitment to fitness was inauthentic, and they ...
Habit #2 of Highly Digital Brands – Being Authentic
This is Part II of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Shankar Gupta is a Director of Social Marketing Strategy at 360i. In the digital world, brands are not only competing with other brands to cut through the clutter and reach an audience – they ...
Portal 2 ARG Launch Offers Great Marketing Lessons
Two weeks ago, Valve Software released — to critical and popular acclaim — the highly anticipated sequel to its comedic first-person puzzle game, Portal. The game was originally scheduled to launch on the digital distribution platform, Steam, on Tuesday, April 19, in the early morning. But it ended up being released nine and a half ...
Color And The Future Of Mobile-Social Gaming
This week, photo-sharing start-up Color made huge news by securing a boatload of venture capital, banking on the idea that people in close proximity to one another will want to share photos. CEO Dan Nguyen said that Color was designed to be used with groups, but its effect is often to connect strangers through their ...
‘Birds’ Flock To Facebook
Great news for people who love birds and hate pigs: this week Rovio, developer of some of the top iPhone games, announced that it’s bringing its marquee title “Angry Birds” to Facebook, adding in new features to make the game social-network-friendly.