Digital Marketing & Social Media Blog
A new update from Instagram continues to blur the line between the mobile photo-sharing platform and Facebook, which acquired it last year. Since being purchased by Facebook in April 2012, Instagram has consistently inched toward full integration with the Facebook platform. Instagram has expanded its mobile application to web profiles, dropped Twitter support (users can ...
When brands play in social, everybody wins. As we’ve seen with Oreo, brand-to-brand interactions can open the flood gates to a realm of dynamic engagement. While still a relatively new concept, real-time marketing has reached a tipping point in recent months. As brands vie to stay relevant in their consumers’ everyday lives, the market has ...
Three months ago, Instagram set up shop on the web by rolling out an online version of its mobile feed, marking the first step in its expansion from an app to a more robust digital destination. Earlier this week the company took another step forward, transforming its web experience into a full-fledged website where users ...
This week, Instagram updated its platform to allow for web-based profile pages. The pages include a selection of recently shared images and allow users to comment, like and follow via the web. For public users, this means that anyone can now see your Instagram content – not only those who have the app. So, what’s ...
It should come as no surprise that today’s consumers are mobile-obsessed. Beyond this, mobile devices have become more than fun gadgets – they have become a critical and engrained part of their everyday lives. Adobe’s recently published Mobile Consumer Survey is evidence of this trend, citing that in 2011 alone smartphone adoption alone reached 38 ...