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Author

Valentina Bettiol

Valentina Bettiol is a Senior Social Marketing Manager at 360i in New York where she focuses on Facebook, Twitter and emerging social trends & communities. Outside the office you’ll find her listening to podcasts while moving about the city, waiting in line for a movie screening or perfecting her next Instagram shot.

Recent

Lessons Learned on Optimizing for Growth with A/B Testing [SXSW]

Among the copious panels, sessions and talks at SXSW this year focused on wearables, data and privacy, and other hot trends, there emerged subtler but just as important topics, including lessons from A/B testing. Todd Yellin from Netflix and Evany Thomas from Pinterest both touched on using A/B testing to improve the user experience of […]

SXSW 2015: All About That GIF

For something so simple and not particularly new, GIFs can be surprisingly powerful and, nowadays, ubiquitous. But is that really so surprising? At SXSW this year, a panel comprised of Victoria Taylor of Reddit, Tim Hwang of Imgur, Alex Chung of Giphy and moderator Selena Larson from The Daily Dot came together to discuss all […]

What’s Buzzing: Platform Updates, MTV Snaps & More

The World Cup may have ended this week, but that doesn’t mean we’re all ready to move on just yet. Snapchat kept the memories alive with their Our Story feature, showing off a series of user snaps from Brazil. Twitter, on the other hand, seems ready to move on to the next big thing, saying […]

What’s Buzzing: World Cup Mania, Facebook’s Video Rankings & More

This week, 360i hosted a few of our favorite artists, entrepreneurs & digital influencers for the Word of Mouth Marketing Association’s (WOMMA) latest #WineWednesday event. Meagan Cignoli, Katie Rodgers and Dallas Shaw shared their personal journeys and social media successes with Rebecca McCuiston, our SVP of Influencer Marketing, and audience of more than 100. Of […]

Facebook Adds Language-Based Hispanic Targeting for Advertisers

Facebook has introduced new language-based targeting segments to help advertisers deliver more relevant messages to Hispanic users in the United States. Building on the US Hispanic affinity segment brought to market in 2013, the new targeting capabilities allow marketers to reach Hispanics according to their language preferences – Spanish-dominant, bilingual or English-dominant – and are […]