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Latest Facebook-comScore Report Touts Benefit of Paid + Earned
Following Facebook’s promising Q3 earnings call last week, the company released a report in conjunction with comScore to emphasize the growing importance of an integrated paid and earned media strategy. [Editor’s note: For more information, read 360i’s report on the same subject.] Understanding Paid and Earned Reach on Facebook seeks to answer the million-dollar question ...
Under the Hood of Facebook’s New Custom Audiences
In early September, Facebook launched a new targeting feature called “custom audiences.” Custom audiences allows advertisers to use encrypted personal information about users, including their email, phone number and Facebook user ID, and match it to their CRM databases. The result is that marketers can sync both online and offline data, and target their offline ...