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Author

Virginia Lunt

Virginia is a Media Supervisor at 360i working on integrated media. She is a Smith College graduate who loves traveling and eating. On the weekend you will find her either making art, working out, or binge watching a new TV series.

Recent

360i #FuelGood Team Goes the Extra Mile to Support West End Residences

This past fall, a team of 30 passionate 360i’ers completed their #FuelGood challenge to raise over $3,500 in support of West End Residences – a local organization providing temporary and permanent housing for some of New York City’s most vulnerable populations. #FuelGood is an employee-initiated program designed to help our agency get more physically active while […]

Snapchat Update: 4 Paid Media Opps & How Marketers Can Best Utilize Them

Over the past year, Snapchat has become an increasingly desirable space for digital marketers. New advertising options, coupled with the platform’s rapid growth, are presenting new opportunities for brands on the platform, and making Snapchat a ‘platform to watch’ as it grows and evolves its paid media capabilities. As recently reported by the Financial Times, […]

A Marketer’s Guide to Using Third-Party Data for Programmatic Advertising

Third-party data – the term is a constant in the programmatic world and in the trades, but how many marketers can confidently attest to knowing exactly what it is and what they can do with it? Programmatic advertisers use third-party data every day to increase campaign efficiency by identifying desired audiences and allotting ad spend […]

Instagram Advertisers Report Early Success

Instagram, the digital haven for “food porn” and selfies, is quickly becoming a prized space for advertisers. Now just a few months out of beta, initial brand partners are reporting promising results. Instagram has grown from an iPhone-only photo-sharing app to become one of the largest players in social media. With an audience of 200 […]