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Author

Ziyi Yu

Ziyi Yu is a bilingual Analyst in the Insights and Planning team at 360i NYC, where she crunches social data, draws out actionable consumer insights and helps brands understand their online audiences through stories. In her free time, she enjoys singing karaoke, trying and cooking new foods and staying fit.

Recent

Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]