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Introducing @TweetingBar

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If cats can tweet, why can’t taps? We created an apparatus that tweets each time a beer is poured - and reminds you when it’s time to refill the keg.

This is the story of a tap, who - by the grace of technology - has finally been granted a voice. For centuries he has been humankind’s silent servant, swiftly and adeptly fulfilling our need for cold, frothy refreshment. But no more. We set out to devise a digital bartender of sorts - a tweeting tap that would amuse us with his witty banter, let us know when the keg was getting low and remind visitors to tip their bartender…

At approximately 4 p.m. on May 19, @TweetingBar uttered his first words - and the world will never be the same.

Read the full article »

 

Independent Research Firm Cites 360i in New Social Media Report

  • Posted on May 5, 2009 11:26 am by 360i

Forrester’s new report discusses how marketers can put down the megaphone and engage in valuable dialogue with their brand’s audience (Image via ABC).
Forrester’s report cites brands that put down the megaphone and sparked dialogue with their audience (Image via ABC).

Forrester’s Sean Corcoran recently authored an article for interactive marketing professionals called “Using Social Applications in Ad Campaigns: How Marketers Can Move from Broadcast to Dialogue.” 360i and client H&R Block were cited in the report as an example for how marketers can use campaigns to build long-term channels.

Read the full article »

 

360i Picks Up 5 IAC Awards

  • Posted on March 25, 2009 9:53 am by 360i

360i Picks Up 5 IAC Awards

360i announced today that it has won five Internet Advertising Competition (IAC) awards from the Web Marketing Association. The awards recognize 360i’s innovative digital campaigns on behalf of clients Comedy Central, Cox Newspapers, DIY Network, Oxygen and HGTV. Read the full article

 

SXSW: Where The Blogger Things Are

austin, tx
Image by Ian Broyles via Flickr

From David Berkowitz, Director of Emerging Media & Client Strategy, live from the heart of Texas

360i is out in Austin this week for South by Southwest Interactive (we did mention we’re everywhere). A few notes from the show as it gets underway:

The hottest spot: The TechSet / Windows Blogger Lounge. This is the see & be seen place for the bloggerati, the twitterati, and the vendorati. It’s where you’ll find everyone from the bald and balding blogging old-timers (read: over 30) to the 22-year-old blonde social media starlets. What you may not find is a seat, but once in awhile people actually do this conference stuff called going to sessions, and you’re able to sneak in at a table. Read the full article

 

360i Cited As a Leader and “Research Powerhouse” in U.S. Search Marketing Agencies Report

  • Posted on February 3, 2009 6:57 pm by 360i

360i has been named a Leader in the January 2009 Forrester Wave: US Search Marketing Agencies, Q1 2009 report due to “its research-based approach to search marketing and its social media aptitude.” The Wave report was designed to help enterprise marketers evaluate leading digital agencies offering search marketing solutions.
360i Cited As a Leader and Research Powerhouse in U.S. Search Marketing Agencies Report
In addition to its position as a leader, Forrester gave top marks to 360i for its campaign planning, social media, keyword management and executive vision. The report states that “Research powerhouse 360i has the most searcher-centric keyword development process and also more advanced social media applications for aiding search results and improving collaboration with its clients.” Further, the report adds 360i’s “experience and buzz monitoring capabilities make it a strong partner for media firms and big brand marketers.”

For the report, Forrester evaluated seven vendors against 72 criteria, using a combination of data sources for its assessment, including vendor surveys, scenario-based demos, client interviews and careful review of client results. Participating vendors were limited to agencies offering a balance of paid search and SEO offerings and focused on delivering solutions to enterprise clients with over $1 billion in revenues.

 

360i Elected to Social Media Advertising Consortium

  • Posted on November 17, 2008 11:42 pm by 360i

David Berkowitz, 360i’s Director of Emerging Media and Client Strategy, has been elected to the Standards Board for the newly formed Social Media Advertising Consortium (SMAC). The not-for-profit Consortium is comprised of advertising, communications, brand management and social media executives with the goal of creating a common vocabulary, standard buying units, and uniform measurement methods for social media.

Through publisher partnerships and involvement with SMAC, WOMMA and other industry organizations, 360i plays an active role in establishing best practices to foster the advancement and adoption of social media as a critical marketing channel.

We’ll continue to post updates here on the blog as the Consortium develops and progresses towards its goals of creating standards for social marketing.

 

New 360i POV: iPhone Application Marketing

  • Posted on October 29, 2008 4:45 pm by 360i

The iPhone App Store has been open for less than four months and has already recorded more than 200 million application downloads. With such rapid consumer adoption, where do marketers fit in? The latest POV sent to 360i clients today tackles this in detail. First, it examines how marketers are using branded applications and reviews best practices. Then it explores advertising opportunities, along with a case study about an ad-supported app.

POVs are delivered regularly to 360i’s clients. If you’re interested in more information, please contact editor@360i.com.

New 360i POV: iPhone Application MarketingAdd to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to NewsvineNew 360i POV: iPhone Application Marketing

 

 
 
 
 
 

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