RSS FeedThe iPhone App Store has been open for less than four months and has already recorded more than 200 million application download
s. With such rapid consumer adoption, where do marketers fit in? The latest POV sent to 360i clients today tackles this in detail. First, it examines how marketers are using branded applications and reviews best practices. Then it explores advertising opportunities, along with a case study about an ad-supported app.
POVs are delivered regularly to 360i’s clients. If you’re interested in more information, please contact editor@360i.com.
David Berkowitz, 360i’s Director of Emerging Media & Client Strategy, will be traveling cross country next week and speaking on both coasts. First up is DPAC II in New York on Monday. Next, David heads to Santa Monica to speak at Digital Hollywood Fall before heading back to NY for a panel on search marketing organized by The Advertising Club. No word yet on whether David plans to wear his Halloween costume.
——————————————————————————–
MONDAY: 10.27.2008
DPAC II: Digital Publishing & Advertising Conference
New York, NY
Moderating the panel “How Can Marketers Show Off Their Advertising Skills?”
——————————————————————————–
WEDNESDAY: 10.29.2008
Digital Hollywood Fall
Santa Monica, CA
Speaking on the panel “The Web, Social Media and Advertising: Transforming and Disassembling the World of Traditional Media and Communications”
——————————————————————————–
THURSDAY: 10.30.2008
Smart Choices in Search Advertising
New York, NY
Speaking on this panel, put on by The Advertising Club
by Bryan Wiener
CEO, 360i
In October 1998, one month after a fledgling new internet company named “Google” set up shop in a Menlo Park garage, an agency named 360i opened in Atlanta, Georgia with the mission to help marketers navigate the fast-moving Internet ecosystem. Since then, 360i has grown into one of the largest independent digital agencies in North America, has won industry recognition as a leader in search and social marketing and is poised to lead digital marketing innovations over the next decade.
Some of 360i’s recent milestones include:
- Selected as a Top 5 “Next Generation Agency” by Adweek
- Named one of the “Hottest Digital Agencies Around” by Advertising Age
- Awarded multiple WebAwards from the Web Marketing Association for Web site experiences designed on behalf of adidas and Marvel
- Honored as OMMA’s Search Agency of the Year
One constant throughout our ten year history is our focus on innovation. Whether it’s creating centers of excellence around new media channels as they emerge, or streamlining processes so our people can focus on more ‘value add’ strategic services for our clients, innovation is at the heart of why we exist
We are currently living in an exciting era for media and marketing, one that will shape the future of our industry for generations to come. The definition of ‘media’ is fundamentally changing and it’s no longer a simple ad buy. Rather, it’s about finding the right channels for engaging specific audiences, driving desired actions and creating consumer experiences that fundamentally shift brand perceptions. That’s no easy task, especially when the online landscape continues to grow and become more fragmented.
At 360i, we’re motivated by this challenge. We see the changing landscape as a huge opportunity for marketers to build brand equity and increase market share by engaging customers in new and exciting ways. We are honored to work with some of the smartest and most innovative clients and partners in this industry. Thank you for giving us the opportunity to help you grow your business and your brands over these last ten years.
Here’s to the next decade!
>> View our digital timeline, created in honor of the ten year milestone.
Filed under: 360i News, Social Media | Tags: POV, Social Media, social networks
Today, 360i released a new Point of View on auction-based social media and MySpace’s new display ad platform. MySpace, the largest social network in the U.S., recently launched an auction-based, self-service display ad platform for advertisers. The platform gives marketers new targeting options to complement other opportunities across social networks.
These POVs are delivered regularly to 360i’s clients. If you’re interested in more information, please contact editor@360i.com.
Filed under: 360i News, Events and Conferences | Tags: 360i News, Events and Conferences
360i will be presenting at WOMMA’s annual Word of Mouth Marketing Summit & Research Symposium. The two day Summit kicks off in Las Vegas on November 13th with a keynote from Tony Hsieh, CEO of Zappos.com.
On day two, Sarah Hofstetter, 360i’s VP of Emerging Media and Client Strategy, will co-present a case study with HGTV. The case study will reveal how 360i was able to tap influential bloggers, drive 5+ million impressions, and help boost ratings for the season premiere of HGTV’s “Design Star 3.”
Friends of 360i will receive $75 off the conference price with the discount code “friendsof360i” at checkout. Hope to see you there!
Register now.
Filed under: 360i News, Events and Conferences | Tags: 360i News, Events and Conferences
David Berkowitz, 360i’s Director of Emerging Media & Client Strategy, will be speaking next week at SMX East before heading off to Vegas for DMA08, the annual conference hosted by the Direct Marketing Association.
——————————————————————————–
WEDNESDAY: 10.08.2008
SMX East
New York, NY
Speaking on the panel “What’s New with Social Media Marketing”
——————————————————————————–
MONDAY: 10.13.2008
DMA08 Conference
Las Vegas, NV
Presenting on an “Ask the Experts” roundtable about “Search Informed Research”
by David Levin
President, 360i Design & Development Group
360i has won two WebAwards for “Outstanding Achievement in Website Development” from the Web Marketing Association. The WebAwards is an annual website competition that honors the best sites in 96 industries while setting the standard of excellence for all web development. Each WebAward entry is judged on design, innovation, content, technology, interactivity, navigation and ease of use.
360i won for its work on both the adidas baseball website and for the design of Marvel’s “Create Your Own Superhero” site.
The objective of the adidas campaign - centered on the theme “Know the Code” - was designed to engage young ballplayers by educating them about how to play the game, while driving retail sales online. The Code is (more…)
Filed under: 360i News, Events and Conferences | Tags: Events and Conferences
This week, 360i will be exhibiting at Shop.org’s Annual Summit, as well as speaking at a number of conferences:
——————————————————————————–
MONDAY: 09.15.2008
Social Ad Summit
New York, NY
David Berkowitz will be speaking
——————————————————————————–
MONDAY - WEDNESDAY: 09.15.2008 - 09.17.2008
Shop.Org Annual Summit
Las Vegas, NV
360i is exhibiting at booth #537
——————————————————————————–
WEDNESDAY: 09.17.2008
Digital Marketing Breakfast
New York, NY
Sarah Hofstetter, 360i’s VP of Emerging Media & Client Strategy, is a panelist at this Gotham Media Digital Breakfast.
——————————————————————————–
THURSDAY: 09.18.2008
OMMA Global
New York, NY
David Berkowitz will be speaking
——————————————————————————–
SUNDAY: 09.21.2008
Blog World Expo
Las Vegas, NV
David Berkowitz will be speaking
Filed under: 360i News, Events and Conferences | Tags: Events and Conferences
Next week, 360i will be speaking on two panels at Building Blocks, an event produced by Digital Hollywood in conjunction with the Consumer Electronics Association (who put on CES each year). The event, which takes place in San Jose, covers the intersection of media, entertainment and technology.
Full schedule is below - stop by and say hello if you’re attending:
TUESDAY: 08.05.2008
3:50 PM - 5:00 PM
Track I: The Advertising & Commerce Platform
Advertising in Social Media, Mobile, Search, P2P and other Web Based Service
Speaker: David Berkowitz, 360i’s Director of Emerging Media, will be moderating this panel featuring speakers from Gigya, ShopWiki, Gemini Mobile Technologies, Amobee Media Systems, Aggregate Knowledge and Battery Ventures.
——————————————————————————–
THURSDAY: 08.07.2008
9:30 AM – 10:45 AM
Track III: The Advertising & Commerce Platform
The Performance-Based Advertising System – Technology Redefining Advertising Platforms - Part I
Speaker: Chris Hansen, 360i’s VP of Performance Marketing, will be speaking on this panel.
