David Berkowitz, 360i’s Director of Emerging Media and Client Strategy, has been elected to the Standards Board for the newly formed Social Media Advertising Consortium (SMAC). The not-for-profit Consortium is comprised of advertising, communications, brand management and social media executives with the goal of creating a common vocabulary, standard buying units, and uniform measurement methods for social media.
Through publisher partnerships and involvement with SMAC, WOMMA and other industry organizations, 360i plays an active role in establishing best practices to foster the advancement and adoption of social media as a critical marketing channel.
We’ll continue to post updates here on the blog as the Consortium develops and progresses towards its goals of creating standards for social marketing.
The iPhone App Store has been open for less than four months and has already recorded more than 200 million application downloads. With such rapid consumer adoption, where do marketers fit in? The latest POV sent to 360i clients today tackles this in detail. First, it examines how marketers are using branded applications and reviews best practices. Then it explores advertising opportunities, along with a case study about an ad-supported app.
POVs are delivered regularly to 360i’s clients. If you’re interested in more information, please contact editor@360i.com.
Digital Connections provides a look at new and emerging innovations in digital media and marketing. Courtesy of 360i.