The 140 Characters Conference in Less Than 1,400 Characters

1. @360i was at @jeffpulver’s 140 Characters Conference last week, represented by @dberkowitz (me) #140conf
2. It wasn’t so much about much about marketing, though that was part of it, with some legends like @zappos around
3. It was more about how Twitter is changing the world, industry by industry
4. There was also a big focus on how it changes how people communicate – professionally, romantically, etc.
5. Best panel: @ricksanchezcnn and @anncurry (loved Ann!) on Twitter as News Gathering Tool (see clip http://bit.ly/L68wM )
6. @anncurry embodied everything a tweeter should be: authentic, smart, passionate, funny, incisive and honest
7. I had the pleasure of sitting on a panel with @bmorrissey, @hadleystern, and @pfasano, moderated by @AaronStrout
8. I talked (surprise) about @360i’s Playbook (http://bit.ly/mREdN), focusing on the 4 ?s marketers should answer when devising their strategy
9. Someone asked about how to handle crises, like Dominos had. I noted having open communications channels can mitigate the damage.
10. I gave my closing remarks in haiku: Twitter GPS / once you turn on the tweet stream / you can’t part with it