Live from Miami, It’s Saturday Night: 360i Takes the Stage with NBC at WOMM-U

Lessons from Saturday Night Live’s Digital Word of Mouth Strategies

360i’s Sarah Hofstetter (@pezmeister1) and NBC’s Matt Allen (@mattla31) took the stage at the Word of Mouth Marketing Association’s WOMM-U conference this morning to talk about how Digital Word of Mouth strategies helped fuel online buzz for the network’s long-standing comedy show Saturday Night Live.

You can view the presentation above to learn more about how brands can navigate the myriad of opportunities in the social landscape to carve out a strategic plan that will satisfy objectives, meet the audience’s value expectations, abide to the rules of the channel and jive with the brand’s unique set of assets and advocates. You can also learn about how 360i teamed up with NBC to launch a successful DWOM initiative, which incorporated the use of an NBC-branded video player.

This video case study was also part of the 360i/NBC WOMM-U presentation:

And finally, here’s what people are saying about the presentation on Twitter:

@heidistrand: Great nugget from 360i: WOM not a campaign -it’s a conversation. #womma

@TravelPRpro: Better off having video on sites where people go looking to watch videos, vs. just high impression sites -NBC/360i #womma

@davekerpen: 360i’s Sarah Hofstetter: “In social media, automation is a recipe for failure” #womma

@jbell99: good client/agency collaboration with NBC and 360i on Saturday Night Live #womma

@leslieforde: #womma sarah hofstetter of 360i: Don’t fall into bright shiny object syndrome, think of strategic goals before social media approach

Send your own feedback to @pezmeister1 or @360i.