360i Heads Back to School with #WOMMA

We head back to school this week as part of WOMMA’s spring conference, School of WOM, in Chicago. The event focuses on the art and science of creating talkable brands – how to engage the social consumer on a level beyond mere tactics and create meaningful relationships across all consumer touch points.

Educational sessions will center on tried-and-true case studies from some of the world’s leading brands and their partners, including a presentation from our own Sarah Hofstetter, SVP of Brand Strategy & Emerging Media, and Roberto Mastrocola, Senior Media & Interactive Manager at Coca-Cola North America. Sarah and Roberto take the stage on Tuesday, May 25 to talk about how Coke Zero combined mobile, local and social to drive awareness for sampling programs, curate content and inspire fandom and advocacy along the way.

Additionally, we’re excited to announce a special partnership with Picture Marketing that puts a social twist on sharing the School of WOM experience with your friends and networks.

Here’s How It Works:

• Grab some friends and stop by the photo area, located in the main foyer.
• Pick up your custom photo card and head over to http://WOMMA.fotozap.com/.
• Type in your code to browse and share photos across Facebook, Twitter and more.

Are you headed to School of WOM this week? Get the conversation started with us on Twitter @360i (hashtag: #WOMMA) or leave a comment below.