How Brands Can Get App-Happy (And Get Results that Rock)

by 360i

Build your own or integrate? That seems to be the question when it comes to marketing via social applications.

Sarah Hofstetter spoke at today’s digiday:APPS event in New York, which brought together top execs from ad agencies, brands, app developers, mobile/social ad networks and content networks to discuss the dynamic “appvertising” market.

Her presentation centered on how brands can harness the power of mobile and social apps to fuel buzz and up engagement with customers online. When does it make sense to build an app from scratch? And when should marketers piggyback on an existing app via branded integration?

Check out Sarah’s presentation to see our point-of-view.

360i Presentation at digiday:APPS

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